Komatsu Lubricants Goes to the Grassland Heroes' Meeting and Joins Hands with Spoon Academy to Embark on a Brand Journey
On July 25th, the 2018 "Super Leadership" training course and Spoon Academy Grassland Hero Conference, hosted by Spoon Academy, the top brand of automotive and aftermarket training in China, kicked off grandly in Hohhot, Inner Mongolia. Yuangen Petrochemical, the vice president unit of Shandong Equipment Manufacturing Association, was invited to participate in this grand event. At the event, Yuangen Petrochemical and Spoon Academy signed a new strategic cooperation agreement to jointly embark on a new development journey for the Komatsu automotive oil brand.
Speech by Yao Lianzhi, Chairman of Yuangen Petrochemical Company
Speech by Yao Lianzhi, Chairman of Yuangen Petrochemical Company
This grassland hero event gathered more than 200 elite experts from the automotive parts, maintenance, and tire industries across the country. Company leaders including Yao Lianzhi, Chairman of Yuangen Petrochemical Company, and Zhang Bin, General Manager of Yuangen Petrochemical Komatsu Lubricant Sales Company, attended the meeting. At the meeting, Chairman Yao gave a keynote speech on the development of Yuangen Petrochemical Enterprise, introducing the company's development history, technological research capabilities, product quality control, brand development planning, and future development to the guests. He vividly, comprehensively, and vividly presented the company's strength and technological capabilities to the guests present, highlighting the development potential of Yuangen Enterprise and allowing everyone to truly understand and feel the corporate style of China's professional lubricant production base - Yuangen Petrochemical.
Strategic Cooperation Signing Ceremony
Yao Lianzhi, Chairman of Yuangen Petrochemical, and Yu Shiyao, Dean of Spoon Academy
After the speech, Yao Lianzhi, Chairman of Yuangen Petrochemical, and Yu Shiyao, Dean of Spoon Academy, jointly took the stage and signed a strategic cooperation agreement between Yuangen Petrochemical and Spoon Academy, fully opening up the long-term strategic cooperation between Yuangen Petrochemical's Komatsu gasoline engine oil brand and Spoon Academy. Both parties will rely on their respective enterprise advantages and industry influence to join forces, share resources, jointly build brands, and construct a new market model. They will work together to create a combination of advantageous products such as lubricants, auto parts, auto maintenance, tires, etc., jointly respond to market development opportunities and challenges, and promote the healthy, orderly, and rapid development of China's automotive aftermarket.
round-table meeting
Speech by Gong Weixin, Minister of Marketing Department of Yuangen Petrochemical
At the meeting, a roundtable forum on the Chinese automotive aftermarket was also organized to conduct in-depth discussions on current industry development issues. Zhang Bin, General Manager of Yuangen Petrochemical Komatsu Lubricant Sales Company, and Gong Weixin, Marketing Department Director of Yuangen Petrochemical, took the stage as guests to conduct in-depth discussions on the current competition and development issues in China's lubricant market. They believe that with the development of national policies and market environment, the competition in the Chinese lubricant market will gradually enter a new stage of development, and the upgrading, integration, and reshaping of lubricant brands will be the true norm for the future development of the entire industry.
group photo
The strong alliance between Yuangen Petrochemical and Spoon Academy is a professional lubricant production, learning, and research base in China, as well as the top brand in China's automotive aftermarket training with 300000 followers. The strategic cooperation between the two sides will surely open up a new path of brand development in China's automotive aftermarket, providing better automotive maintenance services for Chinese car owners.
Aerial View of Yuangen Petrochemical Plant Area
通讯员/ 公维信 编辑/寒亦
