We warmly celebrate the strategic upgrade of the Yuangen brand - the "Yuangen Lubricant Number" high-speed railway special train was launched nationwide today!
The launch ceremony of the "Yuangen Lubricant No." high-speed rail brand special train
On July 18th, the launch ceremony of the "Yuangen Lubricant Number" high-speed rail brand special train, sponsored by Shandong Yuangen Petrochemical Co., Ltd., the vice president unit of Shandong Equipment Manufacturing Association, was successfully held at Shanghai Hongqiao Station, a transportation hub in China. As the G1970 train slowly departs from Shanghai Hongqiao Station, it marks the official launch of the "Yuangen Lubricant No." high-speed rail brand special train.
Yuangen Lubricant No. High speed Railway
Interior of the "Yuangen Lubricating Oil" high-speed railway
Source Root Lubricant Product Display
Source Root Lubricant Product Display
The heavy naming of the high-speed rail brand special train by Yuangen Petrochemical is an important manifestation of Yuangen's brand strategy upgrade, which has pioneered the naming of high-speed rail by Chinese lubricant industry enterprises. High speed rail will also become a new platform to showcase Yuangen Petrochemical.
Yuangen Lubricant No. High speed Railway
On July 18th, Yao Lianzhi, Chairman of Shandong Yuangen Petrochemical Co., Ltd., Guo Lin, Deputy General Manager, Shen Peng, Deputy General Manager of Shanghai Railway Culture and Advertising Development Co., Ltd., Huang Daming, Deputy General Manager of Huatie Media Operation and Maintenance Center, and guests from Yuangen Petrochemical Company attended the launch ceremony of the "Yuangen Lubricant Number" high-speed railway brand special train at Shanghai Hongqiao Station.
On site launch ceremony
At 5:50 am, the grand launch ceremony kicked off on time at Shanghai Hongqiao High speed Railway Station! Guo Lin, Deputy General Manager of Yuangen Petrochemical, delivered a speech, fully affirming the milestone significance of the "Yuangen Lubricant Number" high-speed railway brand special train in upgrading the brand strategy of Yuangen Petrochemical. It indicates that the brand communication height of Yuangen Petrochemical will be upgraded again, opening a new curtain for innovative marketing in the domestic lubricant industry!
Speech by Guo Lin, Deputy General Manager of Yuangen Petrochemical
Speech by Shen Peng, Deputy General Manager of Shanghai Railway Culture Advertising Development Co., Ltd
Huang Daming, Deputy General Manager of Huatie Media Operation and Maintenance Center, delivered a speech
At 5:58 am, Yao Lianzhi, Chairman of Yuangen Petrochemical, Guo Lin, Deputy General Manager of Yuangen Petrochemical, Shen Peng, Deputy General Manager of Shanghai Railway Culture Advertising Development Co., Ltd., and Huang Daming, Deputy General Manager of Huatie Media Operation and Maintenance Center, jointly cut the ribbon. The "Yuangen Lubricant" high-speed rail brand special train has officially departed from Shanghai Hongqiao Station, heading towards its destination with a brand new mission and significance!
First ribbon cutting ceremony
As one of the leaders in China's lubricant industry, Yuangen Petrochemical has always adhered to technological innovation to lead enterprise development. It is the most professional lubricant production base in China, with over 70 CNAS national laboratories and independent intellectual property rights, including more than 20 national invention patents. Its production and sales of engineering machinery oil have ranked first in the country for twelve consecutive years. In the 25 year continuous development process of Yuangen Petrochemical, the company has always adhered to the brand development strategy and continuously utilized new media to expand the path of brand strategy upgrading!
Shanghai Railway Bureau presents "Yuangen Lubricant No." high-speed railway model as a gift
The "Yuangen Lubricant Number" high-speed rail brand special train has successfully launched, covering 10 provinces and cities including Shanghai, Jiangsu, Anhui, Henan, Shaanxi, Sichuan, Chongqing, Hebei, Tianjin, and Gansu, creating a new high-end brand marketing model for the Yuangen brand!
Yuangen Lubricant No. High speed Railway
Interior of the "Yuangen Lubricating Oil" high-speed railway
Interior of the "Yuangen Lubricating Oil" high-speed railway
Interior of the "Yuangen Lubricating Oil" high-speed railway
Yuangen Petrochemical's naming of the high-speed rail brand special train fully utilizes various common media forms and has also developed new media forms. Colorful advertising spaces shall be set up on the exterior of the carriage, the boarding door, as well as on the headscarves, small table boards, carriage posters, automatic door stickers, and luggage racks inside the carriage. The carriage's LED screen shall roll out the "Yuangen Lubricant Number" and high-speed rail warm reminders, and the voice broadcast of the "Yuangen Lubricant Number" train arrival warm reminder. The promotion of the Yuangen brand covers all aspects, whether sitting, lying, standing, walking, seeing, or listening, one can feel the Yuangen brand culture. It presents the high-end "mobile corridor" of Yuangen lubricants in a comprehensive and three-dimensional manner, achieving the linkage marketing of brand and product information.
“源根润滑油号”高铁品牌专列首发仪式成功举办
“大品牌、大平台、大传播”，此次源根石化巨资打造高铁冠名专列，是强大实力的象征，标志着源根石化品牌又迈上了更高更快的发展平台，更展示出源根石化打造国家品牌、百年品牌的雄心和初心！源根石化以高铁冠名打通新媒体传播的战略布局，中国速度与中国品牌的结合，必将互相助力，互相成就，更充分展现了行业领军品牌风范，将大幅提升源根润滑油产品知名度和影响力，带动行业的快速发展，为全行业提供最优质的润滑服务。
Aerial View of Yuangen Petrochemical Plant Area
通讯员/ 白磊 编辑/寒亦
