Shandong Provincial Department of Industry and Information Technology: Notice on Publishing the List of "Made in Shandong, Qilu Boutique Products" for 2025

Lugong Information Technology [2025] No. 191

Each city's industrial and information technology bureau, quality management association, and relevant units:

In order to thoroughly implement the spirit of the Provincial Conference on Promoting High Quality Development through Reform and Innovation, solidly promote brand building, continuously improve industrial competitiveness, and assist in the construction of the "Hospitality Shandong Good Product Shandong" brand, in accordance with the requirements of the "Shandong Manufacturing" Brand Enhancement Action Plan "(Lugong Xinji [2022] No. 214), the Provincial Department of Industry and Information Technology, together with Shandong Radio and Television Station and the Provincial Quality Management Association, organized the selection of" Shandong Manufacturing · Qilu Boutique "in 2025. After voluntary application by enterprises, initial review and recommendation by various cities, expert argumentation, and online publicity, it has been determined that 60 products of Qingdao Aucma Holdings Group Co., Ltd., including refrigerated and frozen conversion freezers, will be "Made in Shandong · Qilu Boutique" in 2025. The list is now announced (see attachment).

The industrial and information technology bureaus and quality management associations of various cities should increase their publicity and promotion efforts for "Made in Shandong, Qilu Boutique", extensively carry out brand promotion and product promotion work, broaden marketing channels, and assist in enterprise brand building and product marketing. Enterprises selected as "Made in Shandong · Qilu Boutique" should further strengthen technological innovation and quality brand construction, enhance brand core competitiveness and sustainable development capabilities, continuously develop "Qilu Boutique" with clear property rights, energy conservation and environmental protection, strong innovation, excellent quality, outstanding brand, and significant economic and social benefits, and make new and greater contributions to the high-quality development of the industrial economy in the province.

Attachment:List of "Made in Shandong, Qilu Boutique" in 2025

Shandong Provincial Department of Industry and Information Technology, Shandong Radio and Television Station, Shandong Provincial Quality Management Association

September 30, 2025