Spokesperson System of Shandong Equipment Manufacturing Industry Association
In order to standardize the news release behavior of Shandong Equipment Manufacturing Industry Association, promote the openness and transparency of the association's work, promote the healthy development of the industry, create a good public opinion environment for industry development, and fully play the unique role of the association, based onNotice of the Ministry of Civil Affairs on Promoting the Establishment of a Spokesperson System in National and Provincial Social Organizations (Minfa [2016] No. 80)Develop this system based on the actual situation of the association.
1、 Requirements and responsibilities of a spokesperson
1. The spokesperson should be familiar with the industry and association situation, have high political literacy, policy theory level, and strong language expression and communication skills, and be appointed by the secretary general of the association. In special circumstances such as major policy adjustments in the industry or the release of important issues by the association, the association's president, vice president, or secretary-general shall serve as the special or temporary press spokesperson.
2. The spokesperson is responsible for organizing research and formulating news release work plans, organizing and implementing industry news release activities, and being responsible for important news releases; Responsible for comprehensively, accurately, proactively, and timely interpreting and explaining the newly introduced policies and measures of the industry and the association around the central work of the association; Responsible for informing, analyzing, and clarifying the achievements and problems encountered in the work of the association; Responsible for promptly disclosing the latest information on the progress of major industry emergencies and guiding the public correctly.
2、 Main content of news release
1. Major decisions, important regulations, and work arrangements of the association.
2. Major events and social hot topics that occur in the industry, as well as the attitude and handling opinions of the industry association.
3. The development status and significant achievements of the industry.
4. Response and clarification to news media reports.
5. Other matters that need to be published.
3、 The form of news release
1. Press conference. Regularly release news, or arrange targeted special press conferences based on the progress of the association's key work or the needs of industry emergency response work.
2. News briefing. For matters or activities that have a significant impact on the industry, the spokesperson can inform the media of the relevant situation through press conferences.
3. Release a press release. Information with strong timeliness, such as the work dynamics, major issues, and industry emergencies of our association, will be provided with press releases by the association's secretariat. After being reviewed by the spokesperson and the association's leadership, it will be provided to the news media.
4. Release channels. Adapt to the development trend of "Internet plus", innovate the way of news release, strengthen the construction of new media communication channels such as portal websites and WeChat, and enhance the initiative, timeliness, accuracy and effectiveness of news release.
5. The specific content and publication format are generally determined by the spokesperson, while major news releases are decided by the chairman. When there are major issues that need to be released to the media or unexpected events occur, press conferences can be held according to actual needs.
4、 News release program
1. Determine the theme. The Secretariat of the Association shall prepare a release plan and theme according to the requirements of the release content, and submit it to the spokesperson for approval. Before the release of major themes, emergency response, and other major news that may cause significant social impact, timely report to the competent department of the association's business and the centralized management department of news publicity, and obtain approval from the association's leadership before organizing the release to the outside world.
2. Preliminary preparation. The Secretariat of the Association arranges for the release of information, including determining the content and format of the news release, and notifying the news media. The released materials include press releases, press releases, and Q&A references, which are provided by the Secretariat, relevant enterprise units, and association members. The Secretariat summarizes and reviews the materials, and major issues require approval in the form of a communication meeting of the Council.
3. News release. In general, the press release is presided over by the spokesperson, who may also request the association's leadership to make the release as needed. The Secretariat may also arrange for journalists to conduct exclusive interviews or group interviews with spokespersons or relevant leaders involved in the release according to the needs of the news media.
4. News review. Before news media releases articles, their content should be reviewed and approved by the Secretariat of our association, and the published documents should be archived and managed. If news media release relevant news reports without the approval of this association, resulting in false or omitted reports, the relevant news media will be ordered to issue a correction statement. If serious consequences are caused, this association will hold the relevant news media responsible.
5. News evaluation. The Secretariat of the Association understands the media coverage situation, as well as the feedback from various sectors of society and the public after the report, and studies and proposes corresponding opinions and suggestions.
5、 Management and Work Requirements for News Release
The Secretariat of the Association is responsible for the organization, coordination, and centralized management of news releases.
2. The use of a press conference for news release must be approved by the association's party organization before it can be held.
3. The news release of the association should adhere to the correct direction of public opinion, adhere to the policy of unity, stability, and positive publicity, focus on the central work of industry development, actively disclose industry information, and timely organize industry information release.
4. The content of industry news releases should strictly comply with the provisions of the "Confidentiality Law of the People's Republic of China" and the relevant confidentiality systems of the association.
5. Without authorization, other personnel are not allowed to release or disclose relevant news information in advance in the name of the spokesperson of the industry association.
This system is interpreted by the Secretariat of Shandong Equipment Manufacturing Industry Association.
Shandong Equipment Manufacturing Industry Association
August 6, 2018
