Benchmarking Management Thinking and Countermeasures for Enterprises in the 15th Five Year Plan
The Management Measures for the Development Planning of Central Enterprises require that the planning and compilation should analyze the development trend of the industry and clarify the focus of business layout. The development plan should include“Industry benchmarking and competitiveness analysisIn the context of increasingly fierce global economic competition, enterprises are facing the challenge of constantly improving their competitiveness and management level. Benchmark management, as an effective management tool and method, provides a path for enterprises to achieve continuous improvement and outstanding development. This article will explore the thinking and strategies of enterprise benchmarking management, aiming to provide theoretical guidance and practical reference for enterprises in benchmarking management practice.
1、 The origin and development of benchmarking management
Benchmarking management originated in the late 1970s and early 1980s, when Xerox discovered in its sales work that its Japanese competitors had lower prices for photocopiers. It then learned advanced cost control capabilities from its Japanese competitors through benchmarking management. Subsequently, benchmarking management has been widely applied and developed globally. Early domestic benchmarking management cases include Guangdong Mobile's benchmarking against world-class enterprises, discovering gaps in employee professional ethics, corporate concepts, corporate management, competitive strategies, and other aspects. Through benchmarking management, the company's performance reached the level of a world-class mobile communication provider. CNOOC has taken the lead in implementing benchmarking management in the power system, establishing a system of power generation management and operational indicators, and achieving good implementation results.
2、 The essence and role of benchmarking management
The essence of benchmarking management is the process of finding, analyzing, learning from, and ultimately surpassing benchmarks. Through benchmarking management, enterprises can identify their own problems and gaps with industry leaders, thereby determining the direction and goals for improvement. The role of benchmarking management is mainly reflected in the following aspects:
Identify hidden problems within the enterprise, conduct internal diagnosis through benchmarking analysis, and clarify deficiencies in business layout and management.
Seeking successful experience in solving problems, through benchmarking analysis, identifying gaps between the enterprise and its competitors in terms of business and management issues, and conducting benchmarking management. Widely researching the solutions and effects adopted by benchmark enterprises in and outside the industry for related problems, optimizing and forming solutions to existing problems.
3、 Background and policy requirements for implementing benchmarking management
With the promotion of policies related to creating world-class enterprises by the country, benchmarking management has become an important measure and manifestation of state-owned enterprise reform. The relevant policy history includes:
Starting from the 12th Five Year Plan period, the State owned Assets Supervision and Administration Commission (SASAC) clarified the development strategic goal of "strengthening and optimizing, becoming world-class" for central enterprises, and issued documents such as "Strengthening and Optimizing Central Enterprises to Cultivate World Class Enterprises with International Competitiveness" (2010), "Guidelines for Strengthening and Optimizing Central Enterprises to Cultivate World Class Enterprises with International Competitiveness" (SASAC Reform [2013] No. 17), and "Benchmarking Guidelines for Strengthening and Optimizing Central Enterprises to Cultivate World Class Enterprises with International Competitiveness" (SASAC Reform [2013] No. 18), providing action guidelines for central enterprises on how to build world-class enterprises at that time. In document No. 13 [17], it is proposed thatThirteen aspects of corporate governance, talent development and corporate culture, business structure, independent research and development, independent branding, management and business models, group control, risk management, informatization, mergers and acquisitions, internationalization, social responsibility, performance measurement and managementThe elements.
In 2018, 11 pilot enterprises were selectedAerospace Science and Technology, China National Petroleum Corporation, State Grid Corporation of China, China Three Gorges Corporation, National Energy Group, China Mobile, China Baowu, AVIC Group, China State Construction Engineering Corporation, CRRC Corporation, CGNAsThree leaders, three leaders, three exemplarsPilot for world-class enterprises.
On June 13, 2020, SASAC formulated and issued the Notice on Carrying out Actions to Improve World-Class Management of StandardsEight key management areas, including strategy, organization, operation, finance, technology, risk, human resources, and informatization, vigorously implement lean management measures, select trees and promote 310 benchmarking enterprises, benchmarking projects and benchmarking models, forming a situation of catching up with and surpassing learning.
The report of the 20th National Congress of 2022 once again stressed that the core competitiveness of enterprises should be greatly improved,Accelerate the construction of world-class enterprises。
In February 2022, the Central Committee for Comprehensively Deepening Reform reviewed and approved"Guiding Opinions on Accelerating the Construction of World-Class Enterprises" (hereinafter referred to as "Guiding Opinions"), expounding "world-class enterprises" from the four aspects of "product excellence, outstanding brand, leading innovation, and modern governance"The understanding and construction requirements of the characteristics respond to the essential requirements of Chinese-style modernization for high-quality development.
On February 28, 2023, the General Office of the State-owned Assets Supervision and Administration Commission of the State Council issuedNotice on Issuing the List of World-Class Demonstration Enterprises and Specialized New Demonstration EnterprisesTo create a group of 7 world-class enterprises with "excellent products, outstanding brands, leading innovation and modern governance" and 200 world-class specialized and special new enterprises with "outstanding professionalism, innovation-driven, lean management and obvious characteristics.
On March 3, 2023, the State-owned Assets Supervision and Administration Commission of the State Council held a meeting to state-owned enterprises.To carry out the world-class enterprise value creation actionMobilization deployment.
Implementation steps and methods of 4. benchmarking management
The implementation of benchmarking management can be divided into the following steps:
Self-analysis and internal diagnosis:Companies need to fully understand their current situation, including strengths and weaknesses, and clarify their position in the industry.
Finding Benchmarks and Establishing Benchmarks:Choose the right benchmarking companies, which can be leaders in the industry, competitors, or excellent companies in other industries. The selection of benchmarking should be based on the strategic objectives and benchmarking objectives of the enterprise.
comparative analysis and analysis of the gap:A comprehensive and in-depth comparative analysis with benchmarking enterprises is carried out to find out the gaps and shortcomings between themselves and benchmarking enterprises from different aspects.
Formulation of measures and decomposition of tasks:According to the results of the comparative analysis, specific improvement measures and action plans are formulated, the objectives and tasks are defined, and they are decomposed into relevant departments and posts.
Implementation of rectification and continuous improvement:In accordance with the measures and plans, actively implement the rectification work, and constantly sum up experience in the implementation process, and continuously improve and enhance the management level of the enterprise.
Lifting Path and Method of 5. Benchmarking Management
Target promotion as the main line. Clarify the enterprise's benefit objectives, business objectives and capability objectives, decompose the selected indicators around the achievement of the objectives, determine the direction, path and strategy of improvement, and match the corresponding resources and capabilities.
Four steps and three types of goals. managed through benchmarkingFour major steps (finding location, setting goals, identifying plans, and allocating resources)andThree types of objectives (effectiveness objectives, operational objectives, capacity objectives)To formulate a scientific and reasonable benchmarking and upgrading plan.
One main line and multiple paths: take target improvement as the main line, combine with the actual situation of the enterprise, explore a variety of improvement paths, such as efficiency improvement path, business improvement path, ability improvement path, etc., to achieve the overall development of the enterprise.
Misunderstandings and challenges of 6. benchmarking management
In the process of implementing benchmarking management, enterprises may face some misunderstandings and challenges, such as paying too much attention to the accurate calculation in the benchmarking process and ignoring the performance-oriented function of benchmarking, pursuing too much quantification of benchmarking indicators and neglecting the role of qualitative indicators, and trying to benchmark all aspects of enterprise management. Enterprises need to fully recognize these errors and challenges, and take effective measures to avoid and overcome, in order to ensure the smooth implementation of the standard management and achieve practical results.
Enterprise benchmarking is a systematic management method. By finding, analyzing and learning the best practices of benchmarking enterprises, enterprises can find their own problems and gaps, formulate improvement measures, and enhance their competitiveness and management level. In the process of implementing benchmarking management, enterprises should closely combine their own actual conditions, clarify the benchmarking objectives, select appropriate benchmarking enterprises, formulate scientific and reasonable benchmarking schemes, and pay attention to continuous improvement and innovation in the benchmarking process. At the same time, enterprises should also pay attention to the misunderstandings and challenges of benchmarking management, avoid common mistakes, and ensure that benchmarking management achieves good results. Through benchmarking management, companies can continue to pursue excellence, move towards the goal of a world-class company, and achieve sustainable development.
Source: Lisa Wen Dao (WeChat Public Number)
