Money with too low a threshold is really hard to earn
A few days ago, I came across a post and someone asked:
Why can't most live streamers make money? Why are there still so many people doing it
There is a highly praised answer:The demonstration effect brought by the high income of top individuals and the super low entry threshold
What you said makes sense.
Many people seem to have fallen into a vicious circle:
I heard that WeChat business makes money, so I posted more than ten posts on my Moments every day to sell goods, but I gave up within a few days;
I heard that real estate agents make money, so I took clients to see properties every day. However, I resigned within two months.
I heard that making short videos makes money, so I went crazy and made a few movies, but nobody paid attention to them, so I gave up ....
There is no other reason. WeChat business, real estate agency, short video, and live streaming are all seemingly low threshold jobs that anyone can handle.
And among them, there are always a few people who can become leaders and become wealthy, which makes us envious, jealous, and resentful.
However, these jobs that everyone is capable of hiding a heart wrenching truth:
Jobs with low entry barriers often make it difficult for most people to earn money.
Think carefully, is that right?
The celebrity posters of life insurance companies are impressive, claiming to earn millions of dollars annually, but how many people are still struggling on the poverty line?
As for WeChat business, let alone anyone who hasn't had many friends doing it yet, but successful ones are few and far between.
Since Tiktok and Kwai came into being, everyone seems to have seen the code of getting rich again.
However, those who joined early and had excellent luck truly enjoyed this wave of dividends.
Those bright and glamorous things may just be illusions created by a few people, making you mistakenly believe that as long as you try, you can definitely succeed.
However, most people can only live a low paying life under low paying jobs.
1. Jobs with too low a threshold are often filled with celebrity effects
All low threshold industries have a common characteristic, which is that there must be a few dazzling stars or some legendary stories.
How small is the probability that these celebrities and stories lead people to see success and ignore it.
Speaking of the knowledge payment that has emerged in recent years, Luo Zhenyu, Wu Xiaobo, and Fan Deng .....
The glorious image and substantial income of these people are teasing everyone's nerves.
The key to making talented young people want to give it a try is that the threshold for this industry is still low. With just one mouth, one phone, one platform, and a few PPTs, it has become a success! I can suddenly get closer to the chubby ones.
But what is the truth?
As far as I know, apart from the top influencers, most knowledge payment practitioners have been eating without stopping.
Not only are online courses difficult to sell, but even if they are sold, a large piece will still be taken away by the channel.
I know a young friend who had a good time in a big company before. Seeing the torrent of knowledge payment, I also want to make a lot of money.
So I also began to teach others about financial management on the Internet. I have been tossing about it for almost two years. Now I am still worrying about the monthly rent of 4500 yuan. Just having a child is adding fuel to the fire. The few savings have also been unrestrained in the stock market. slim down......
The magic is that he teaches others to manage money, which requires "human design". He can't admit that he is a poor wretch, can he?
As a result, his circle of friends always has photos of various high-end places and screenshots of various income details......
Compared with the low match of real life, it is really a kind of ice and fire.
However, at this time, he has also become a part of the star effect, allowing some young people to follow his example and prepare to enter the field of knowledge payment and make a lot of money.
The star effect is so visible and contagious in low-threshold industries.
No one will admit that he is a loser. Everyone will dress up as a star and whitewash his circle of friends in various ways.
However, only when you cross this low threshold will you really know what you are facing.
02, low threshold competition, more need luck
Why do many people want to make money from short videos and live broadcasts?
In fact, it is very easy to understand, because only a mobile phone is needed.
No need to squeeze the subway, no attendance, no need to be angry with the leaders.
Only a little expressive power is needed, and perhaps Li Jiaqi can earn several hundred million dollars.
However, everyone has overlooked one point. You think it is easy and attractive to get started, and others will think so.
Therefore, when everyone swarms, the resources allocated to everyone will be pitiful.
At this time, if you want to surpass your competitors, you need not only the ability to crush, but also good luck.
I have been the director of several sales departments and led many sales.
When I look back at their growth trajectory, I find one common denominator in those successful sales: good luck.
For example, my former subordinate, Zhou Xin, is now an executive of an enterprise.
But I know him from a little-known starting point:
Once he went to the toilet, passed the front desk and received a phone call from a large enterprise in Shenzhen to talk about a business.
Supposedly, the probability of success in this situation is also very small, so it doesn't matter how you do it for a large business?
However, it is wonderful to say that after several contacts, the business was actually completed!
Later, we also learned the truth. The company changed its new leadership and found that there were many problems in the procurement. Therefore, we asked to find new suppliers as much as possible.
Thus, a series of events are connected.
The procurement office specialist selected one of the more than 700 yellow pages, selected one of the more than 50 suppliers on that page, and dialed the phone.
There were more than 40 salesmen in the whole department, but Zhou Xin passed by the front desk after going to the toilet. he saw that the front desk phone was ringing all the time and there was no one at the front desk, so he picked up the phone.
By chance, Zhou Xin made the first big order in his life.
There is also a more magical, originally very ordinary ability Zhou Xin, in the process of dealing with this big customer, the ability is getting stronger and stronger, after all, need to deal with so many complicated things, this change forced himself to grow up.
It's not over yet. Which company is the leader in their industry, and that industry we have never come into contact.
Zhou Xin, who tasted the sweetness, accumulated industry experience and rapidly expanded other customers in that industry, so the business surged.
He was also promoted to supervisor and sales manager because of his outstanding performance.....
Of course, this buddy is also working hard, which cannot be denied. However, this is only the "0" behind 1, and luck is the "1".
Other successful sales are similar. They are more or less lucky.
As a matter of fact, I have taken a lot of sales and found that anyone who can persist for more than two years is no worse than anyone else in ability. All of them can speak well and are exquisite in all aspects.
In the end, everyone's ending is very different, because at the critical moment, luck has not stood on your side.
Moreover, luck itself is exponentially magnified.
In the early days, if you had a little better luck than others, say 5%, over time, how much better would you be than others? Or 5%?
This is definitely not the case. Good luck will lead to more opportunities, so it may be 500 percent or even more.
Just like Zhou Xin, a phone call to the sales department manager, whether it is income or official career, is not all born from that singularity?
You see, luck is the greatest lethal weapon.
So there is a saying:
"Opportunities only favor prepared minds, but the truth is that there are too many prepared minds and too few opportunities."
03, the low threshold of self-help law.
Maybe you want to refute me out of instinct, just because I bring bad news.
However, if you have some experience and can think deeply, you will find that I am telling the truth.
Admitting the truth may not make you comfortable, but if you want to find a solution, you must be realistic.
Let's face it, both the "star effect" and the "role of luck" actually point to an underlying concept: probability.
In other words, the low threshold due to competition, the probability of success will be low.
当我们理性地看待这个问题，也许就能找到答案。
如果我们把概率，当成一个纯粹的数字，无非就是一个分子和分母的组合。
如果你想这个数字变大，你会怎么操作？
其实，就两个方法：要么把分母变小，要么把分子变大。
法则一：把分母变小，形成系统优势
听起来玄乎，其实简单，分母就是你的竞争对手，你把竞争对手变少，不就意味着把概率变大吗？
怎么变少呢？试想，大家都是赤手空拳，你却拿了把开山刀，此时敢和你较量的，也只有手里有家伙的人，这时竞争对手不就少了吗？
你和这把开山刀，就成为了一个系统，也因此具有了优势。
我想起一个自媒体朋友，她本来是做寿险的，业务难做，于是想着写写文章，增强自己的影响力。
那个时候公众号刚刚流行，结果一下子写火了，后来粉丝已突破百万，手下几十个人帮她打理寿险业务，而且，单就公众号本身的收益就已经很多。
你看，这就是系统优势，又能写文章，又能做寿险的竞争者，必然很少啊，那么，她成功概率的分母是不是很小呢？
当然，这一点也要动态来看，某种系统优势，你建立的越早，你的竞争对手就越少，当大家都发现有这种优势存在时，挤入的人就会越来越多。
这就是一个快鱼吃慢鱼的时代，就像抖音的兴起，带火了一批做微商的，等你再想进入时，已经有点晚了。
所以说，如果你是身处低门槛行业，就要擅于寻找新的赛道，频繁的和新鲜事物碰撞，建立自己的系统优势，最终你成功概率的分母也会变小。
法则二：把分子变大，让时间成为盟友
上文我们谈到运气的重要性，但是有一点，我们不能忽略，运气是和时间密切相关的。
这个道理并不复杂，就像诺贝尔奖的一个玩笑话：获奖的一个重要条件是，你活得够长。
两层意思，一是，这个领域，你的竞争对手都死光了，这奖不给你给谁？
二是，你活得长，作品才够多，说不定哪个砸中了大家。
因此，更长的时间，多次的博弈，就是把概率分子变大。
我曾在以前的一篇文章，写过手下孔林的故事，他就是把分子变大的典型代表。
孔林，现任某500强销售团队主管，经济条件优渥，在深圳有房有车。
一开始做销售，他生存都很困难，靠小单维持生计，最惨的时候还睡过公园躺椅。
从业3年后，才赢下第一个大单，从此也开始翻身。
那是一家大型企业，不知道孔林怎么摸进去的，和对方有了接触。
但是，想做人家业务，门都没有，所有业务都由两个关系户把持着。
按照这种情况，一般人都会撤退，因为希望不大啊。
可孔林却像牛皮糖一样死贴着不放。
隔三差五去晃悠一圈，逢年过节送些挂历......
按现在的说法就是经常刷存在感。
这一刷就是三年，直到到等来了一次千载难逢的机会。
那企业购置了一批设备，周五晚上到货，因为第二天就要运营，经办人害怕有运营风险，所以希望尽快购买设备保险。
可是找了那两个关系户，都回复说太晚了，公司已下班，周六日也不行，只能周一办。
经办人不敢担风险，直接向总经理汇报了这事儿，总经理大为光火，问经办人，除了那两家供应商，还能找谁？
经办人说，有一个姓孔的经常来，但是从来没合作过。
总经理说，问问那个姓孔的，能不能加班搞，如果可以，这批业务就给他做。
孔林当然没有放过这次机会，夜幕之下，把出单员和审核人接到公司加班，保单全部搞定。
后来，客户总经理也借题发挥，把全公司三分之一的业余给了孔林，这可不是一笔小买卖，成为孔林业务上的第一桶金。
此后，他更加坚定了自己的牛皮糖策略，他发明了一个概念叫“断点效应”。
意思是指，客户与竞争对手关系再好，产品再优秀，只要时间够长，就会出现“断点”。
要么是关键决策人岗位更换，要么是某项服务没做好，要么就是一个不可预料的随机事件发生。
总之，在“断点”出现之时，只要你还在客户的视线范围内，往往就有了翻盘的可能。
所以，孔林10年间经常有大单收获。
你看，这个法则一点也不新鲜，却很实用，因为一旦你秉承这种法则，就等同于拉拢了一个最强大的盟友：时间。
因为在时间的长河中，再强大的对手，也总有犯错的时候，你只需保持自己的稳定，密切注视对方，把对方的错误变成自己的机会。
而且，只要时间够长，你又比较上心，好运砸中你的机会也自然会大。
04、写在最后
千万别小瞧低门槛，大多数时候它绊倒了很多人。
有的人被绊倒后就灰心丧气回头，有的人会尝试把自己垫高再一步跨过。
这完全取决于你如何看待，毕竟，门槛是要自己跨的，困难也是要自己克服的。
所以，别被低门槛忽悠了，越不需要门槛的行业，你需要付出更多的努力才能脱颖而出。
但是，如果你已在低门槛之中，就要想尽办法去提高你的成功概率。
更努力，更与众不同，即使希望渺茫，也只能竭尽全力。
信息来源：张良计
