The car market sales are booming during the May Day holiday
The May Day holiday has always been the peak season for car consumption. With the number of people traveling during this year's May Day holiday reaching a peak, the car market has also experienced a wave of consumption boom. Various regions have also promoted the continuous increase of automobile market consumption during this year's May Day holiday through various measures such as promoting automobile consumption policies and car exhibitions.
The Ministry of Commerce will recently launch a series of activities for the 2021 National Consumption Promotion Month in collaboration with relevant departments and local organizations. As one of the "Four Golden Kings" of traditional consumption, automobile consumption has become a very important part of it. In addition to national policies such as promoting new energy vehicles to rural areas, local governments have organized automobile and refined oil distribution enterprises, insurance companies, financial institutions, etc. to jointly distribute coupons and work together to promote sales. At the same time, some places have set up special funds to support the consumption of new energy vehicles and provide comprehensive rewards for consumers to purchase new energy vehicles during charging, transportation, parking and other usage processes.
At the same time, various automobile exhibitions held in different regions during the May Day holiday have become an important way to promote automobile consumption. Various types of automobile exhibitions were held during the May Day holiday in cities including Shanghai, Jiangsu, Guangdong, Hunan, and Hubei. Among them, the May 1st International Auto Show in Suzhou, Jiangsu was held from May 1st to 5th, attracting a large number of visitors on the first day of the show's opening.
Peng Jianming, Vice Chairman of Suzhou Xinyu Exhibition Service Co., Ltd., one of the organizers of the auto show, introduced that the total exhibition area of this exhibition exceeded 100000 square meters, with over a hundred domestic and foreign exhibitors and more than a thousand branded exhibition cars, including sedans SUV、 New energy vehicles, as well as luxury supercars. Among them, the proportion of independent exhibition booths for new energy vehicles reached 26%.
On the first day of the auto show, the number of visitors reached nearly 66000, setting a new historical high. Within three days, the number of visitors was nearly 160000. And the sales volume of cars had already reached nearly 11000 within three days, also setting a new historical high, "said Peng Jianming.
It is understood that the Suzhou International Auto Show has a history of 20 years. Over the years, Suzhou International Auto Show has grown into the largest, highest level, and most influential automobile exhibition in East China, following the Shanghai Auto Show, relying on the Suzhou urban platform and its location advantage in the core area of the Yangtze River Delta urban agglomeration. In addition, coinciding with the golden time of the "May Day holiday" in the auto market, major brands have regarded the Suzhou International Auto Show as an important foothold to achieve their annual product promotion and marketing goals.
In addition to promoting automobile consumption through car exhibitions in various regions, automobile industry associations are also playing their own role in promoting consumption. The China Automobile Dealers Association will hold exhibition and sales activities in Urumqi, Shijiazhuang, Tianjin, Xining, Changchun and other places during the May Day holiday. It plans to hold nearly 20 events in May and about 100 events throughout the year. The China Association of Automobile Manufacturers also holds the "Top 100 Counties and Cities Automobile Exhibition". In May, more than 20 exhibition and sales activities will be held in Pu'er, Panzhihua, Baoding, Weifang, Qingdao, Yan'an, Yuncheng, Baotou, Hanzhong and other places, covering more than 100 key counties and cities throughout the year.
Faced with the opportunity to promote automobile consumption, various automobile companies have also launched discount coupons for car purchase, refueling, charging, parking, car washing, and other promotional measures such as giving away maintenance and insurance services. Many car companies have launched discounted models, implementing low price promotions, group buying promotions, and hourly flash sales. Some production enterprises and dealer groups, on the basis of the government's "trade in" subsidy, provide matching discounts and incentives to amplify the effect of government subsidies.
Industry experts say that with the effective prevention and control of the epidemic, the demand for self driving travel is becoming increasingly strong, which directly drives the growth of automobile consumption. Especially during this year's May Day holiday, there has been an explosive growth in self driving travel, and it is expected that the demand for car purchases will continue to be strong this year.
The Ministry of Commerce recently stated that this year's automobile consumption promotion activities will pay more attention to balancing urban and rural areas, promoting channel sinking and serving rural areas, and focusing on unleashing the potential of automobile consumption in rural areas and third - and fourth tier cities. At the same time, we will pay more attention to the new energy vehicle, used car, and aftermarket, and launch subsidies for the purchase of new energy vehicles, certification and evaluation of used cars, and comprehensive consumer gift packages for after-sales use, allowing consumers to enjoy a more direct, convenient, and favorable car consumption experience.
Information source: Economic Reference Report
