Industrial e-commerce - a new engine for the transformation and development of manufacturing industry
Industrial e-commerce, as the application of e-commerce in the industrial field, is an important manifestation of the deep integration of industrialization and informatization, bringing new opportunities for promoting the transformation of the manufacturing industry. Vigorously developing industrial e-commerce will stimulate and promote new driving forces for the transformation and upgrading of the manufacturing industry.
1、 Industrial e-commerce is gradually deepening
Industrial e-commerce1.0: Industrial e-commerce expands product sales
Industrial e-commerce, as its name implies, refers to the application of e-commerce in the industrial field. It refers to the functional chain structure in which industrial enterprises use the Internet to send products to consumers, connecting manufacturers, suppliers, distributors, retailers, and end users. In short, industrial enterprises touch the Internet and carry out Internet marketing activities.
Industrial e-commerce2.0: Industrial e-commerce leads enterprise transformation
Industrial e-commerce leads the Internet technology to gradually extend from the transaction link to the R&D, design, manufacturing, customer relationship management, after-sales service and other links, and forces enterprises to promote business process restructuring and organizational structure optimization, and promote the overall improvement of business efficiency and competitiveness. For industrial enterprises, e-commerce not only helps them significantly reduce transaction costs and expand their existing market radius, but also triggers profound changes in their business strategies and organizational management.
Industrial e-commerce3.0: Industrial e-commerce accelerates industrial chain collaboration
Industrial e-commerce is rising from the enterprise level to the industry level, vigorously promoting information sharing and communication in key links of the industrial chain such as research and development design, raw material processing, manufacturing, warehousing and transportation, wholesale, retail, and services. It promotes business process restructuring and collaborative cooperation among enterprises in the supply chain of market demand sales production procurement, reduces duplication and waste, and achieves complementary advantages.
2、 Industrial e-commerce leads the transformation of manufacturing industry
In recent years, China's industrial e-commerce has experienced rapid development, with steady growth in transaction volume and exhibiting characteristics of integration, integration, and collaboration. According to the evaluation results of the level of integration and development of enterprise informatization by the Institute of Electronic Science and Technology Information of the Ministry of Industry and Information Technology,In 2014, the penetration rate of e-commerce in industrial enterprises reached 52.25%. The e-commerce transaction volume of industrial enterprises increased from 1.42 trillion yuan in 2010 to 3.51 trillion yuan in 2014, with an average annual growth rate of 22.2%, and the proportion of national industrial added value steadily increased from 8.74% to 15.43%. It can be seen that e-commerce is accelerating its integration with industry, becoming a new force in providing industrial products and a new driving force for economic development.
（1） Industrial e-commerce promotes the transformation of production mode towards consumer driven
The problems of overcapacity, idle equipment, long production cycles, slow development of new products, unsalable products, and inventory backlog in China's manufacturing industry are particularly prominent. Currently, the biggest problem is the disconnect between production and the market, as well as the stagnation and backlog of various links in the supply chain. This is precisely the direction of transformation and upgrading of the manufacturing industry. As the product of the integration and development of the Internet and industry, industrial e-commerce has the inherent advantage of connecting the demand side and the production side, so that consumer demand information can be quickly conveyed to producers and brand names. In the R&D and design process, industrial e-commerce can promote the development of open R&D and design models such as crowdsourcing and crowdsourcing, intensify the aggregation and collaboration of various innovative entities and resources, and fundamentally create creative products that meet consumer needs. In the production and manufacturing process, industrial e-commerce can provide personalized consumer needs feedback to relevant manufacturing departments or upstream manufacturers in a timely manner, achieving personalized customization and flexible manufacturing, effectively meeting the market demand for multiple varieties, small batches, and rapid response. In the marketing process, relying on big data analysis, industrial e-commerce can achieve precise marketing centered on consumers, promote efficient matching between products and consumers, and help brand growth.
（2） Industrial e-commerce promotes large enterprises to build a complete industrial chain ecosystem
The application of e-commerce in large industrial enterprises can radiate and lead a group of small and medium-sized enterprises to strengthen e-commerce applications through supply chain links, upstream and downstream supporting facilities, and technology diffusion, gradually integrating and optimizing the information flow, logistics, and capital flow in the supply chain, and bringing dividends to the entire industrial chain. There are three typical development models presented: one is management transformation, where manufacturing enterprises face dynamic and diverse consumer demands, build open industrial e-commerce innovation platforms, and reconstruct networked, flat, and platform based management models; The second type is collaborative innovation, where manufacturing enterprises build a networked industrial chain collaborative innovation platform, integrate manufacturing resources and production capabilities, and create an efficient and collaborative social manufacturing system; The third is the integration type of industrial chain, where manufacturing enterprises utilize their own business advantages toThe development mainline is "offline physical space+online incubation platform+'double innovation' services", promoting the deep integration and open sharing of industry university research 'double innovation' resources, and forming a resource rich and efficient collaborative industrial innovation ecosystem.
（3） Industrial e-commerce will give new momentum to the development of high-end manufacturing industry
The development of industrial e-commerce can not only directly drive the vigorous development of supporting productive service industries such as logistics, credit, certification, financial payment, and network security, but also vigorously promote the development and growth of emerging productive service industries represented by cloud computing, big data, and industrial software development, and win new space for economic development. Service oriented manufacturing has become a new direction for manufacturing enterprises to layout. Large enterprises integrate their own company's technology, data, funds, and supply chain resources, create intelligent cloud service platforms for the industry, and expand value-added services based on products and professional services based on technological innovation. Cloud Factory, as the world's first enterprise dedicated to manufacturing product development and manufacturingB2B platforms are constantly exploring to provide full supply chain services for hardware product development and manufacturing enterprises. Especially with the development of cross-border e-commerce, it will be of great significance for the manufacturing industry to go global and build new advantages for coordinated development in the global network environment. At the same time, it will promote foreign trade exports and create new growth points for economic development.
3、 Accelerate the innovative development of industrial e-commerce
Faced with the critical moment and historical opportunity of the current development of industrial e-commerce, we should target key areas and directions, fully leverage market advantages, actively cultivate new models and formats, and effectively promote the comprehensive development of industrial e-commerce.
Firstly, based on the current development status of industrial e-commerce in our city, we will select suitable development models by region and industry, and promote the development of industrial e-commerce in our city by classification. Summarize the experience of the pilot demonstration work in Zoucheng City, give full play to the role of pilot demonstration, and promote the comprehensive popularization and development of industrial e-commerce in various regions and industries from point to area. Currently, many local governments attach great importance to industrial e-commerceThe important role of "adjusting structure and transforming methods" has actively taken measures to promote the agglomeration and development of industrial e-commerce. Zoucheng has formed nearly 10 key industrial e-commerce platforms, as well as home industry e-commerce enterprises; Rencheng District has formed an industrial e-commerce service industry chain around research and development design, finance, information technology services, and electronic authentication; The high-tech zone has formed a number of industry-specific e-commerce platforms in the fields of machinery and equipment, textile and clothing, medicine, etc; Yanzhou District will leverage the advantages of large enterprises such as Huaqin and Sun Paper, as well as agricultural machinery and electronic information industries, to accelerate the construction of industry e-commerce platforms.
The second is to support large enterprises to drive the coordinated development of e-commerce among small and medium-sized enterprises through supply chain collaboration. At present, the main form of supply chain management for large enterprises is through procurement management systems for upstream supply chain management, but the industry application is not yet widespread and does not have the effect of improving the overall synergy of the industrial chain. To fully leverage the driving role of backbone enterprises in e-commerce procurement, sales, and other aspects, supply chain management should be the foundation, business collaboration should be the focus, and relevant resources of upstream and downstream small and medium-sized enterprises should be integrated and linked to achieve the integration of business processes between large enterprises and small and medium-sized enterprises and the interconnection of information systems. Through the driving role of large enterprises, the e-commerce application level of small and medium-sized enterprises should be improved, and the market response ability and comprehensive competitiveness of enterprise groups in the industrial chain should be enhanced.
The third is to accelerate the construction of industry-specific e-commerce platforms. At present, industry-specific e-commerce platforms are rapidly developing, not only producing a number of comprehensive platforms, but also rapidly emerging vertical platforms that focus on the trading of industrial chain products for various segmented industrial industries, and even variety based platforms that focus on a certain type of industrial product. This greatly enriches the types of industry-specific platforms and forms an important basis for the development of industrial e-commerce. Faced with the rapid development of information technology and the urgent need for industrial transformation, it is necessary to support the innovative development of e-commerce information service platforms, transaction service platforms, and comprehensive service platforms for the industrial industry. Support third-party information service providersThe upgrading and development of B2B e-commerce platforms to transaction service platforms, supporting the service integration and business expansion of third-party B2B e-commerce platforms for transaction services, summarizing and promoting effective experiences in the development of comprehensive service platforms, and realizing the positive role of promoting online transactions, reducing transaction costs, and improving market resource allocation efficiency through e-commerce platforms.
The fourth is to guide and improve the integrated innovation of the industrial e-commerce support system. Due to various objective factors such as the inspection and experience of e-commerce transactions, transaction habits of participants, and operational capabilities of trading platforms, the majority of industry-specific e-commerce platforms in the industrial sector are still information service platforms, and the number of trading service platforms is limited. The next step is to focus on supporting the application of e-commerce in traditional industrial enterprises, focusing on key links in the entire industry chain as entry points, and accelerating the construction and improvement of an industrial e-commerce support service system with a focus on payment settlement service system, information technology support service system, research and development innovation service system, and security credit service system. We should actively research the fundamental and hot issues related to the development of industrial e-commerce, such as the implementation form of promoting the application of e-commerce in small and medium-sized enterprises, the mechanism of government support for third-party e-commerce service platforms, the promotion of regional e-commerce platforms, the supervision and guidance of industrial e-commerce markets, and the construction of industrial e-commerce support systems, in order to effectively promote the rapid development and deep application of industrial e-commerce.
Author: Cheng YingwenInvestigator of Jining Economic and Information Commission, Director of Provincial Information Industry Office Wang Youbing
