Vice President Unit Style: Leading the Way and Rising - "Source Root Lubricant" High speed Railway Crown Named Train Season 2 Honor Debuts
Yuangen Lubricants, synonymous with "China High Speed Rail", promotes the construction of national brands in terms of quality, innovation, speed, and other aspects. Through various forms such as text, images, and voice, the brand is promoted in high-speed rail trains, allowing passengers to experience the companionship of Yuangen Lubricants while keeping the brand concepts of "Yuangen" and "Xiaosong" in their hearts.
On August 2, 2019, Shandong Yuangen Petrochemical Co., Ltd.'s second season high-speed rail named train, "Leading the Way and Rising", made its glorious debut at Hefei South Station of Shanghai Railway Bureau, Shenyang North Station of Shenyang Railway Bureau, and Jinan West Station of Jinan Railway Bureau. In the coming year, three sets of advertisements for Yuangen Petrochemical will be placed on high-speed rail trains that shuttle through important economic zones such as Beijing Tianjin Hebei, Yangtze River Delta, Pearl River Delta, Northeast China, and Central China, becoming the business card of Yuangen Petrochemical's flow.
As one of the new "the Four Great Inventions" in the new era of China, high-speed railway has become the name card of China's development in the new era. It is not only the representative of "China's speed", but also the "national card" of "China's smart manufacturing". Positioned as a Chinese national brand, Yuangen Lubricants adheres to the business philosophy of "we want to be the best lubricant in the world", insists on technological innovation, independent research and development, and technology leads the development of enterprises. Yuangen Lubricants has the confidence of "China's high-speed rail", gathering top global wisdom, participating in global competition, and rapidly developing with high quality in the industry, creating high-end lubricants with top technology and national brands, gradually becoming a model of "Made in China" in the lubricant industry. The naming of the high-speed railway by Yuangen Petrochemical is a union of the strong and the strong, a fusion of culture and speed, and a hymn written by the leaders of the times.
In 2018, Yuangen Petrochemical pioneered the naming of high-speed trains by Chinese lubricant companies and incorporated them into the company's display platform. As the first enterprise in China's lubricant industry to name a high-speed railway special train, the second quarter naming of Yuangen Petrochemical's high-speed railway is an important manifestation of Yuangen's brand strategy upgrade. The Yuangen Petrochemical high-speed railway brand special train fully utilizes various common media forms to showcase the "Yuangen" and "Komatsu" brands, while also developing new media forms. The brand promotion of "Yuangen" and "Komatsu" covers all aspects, whether sitting, lying, standing, walking, seeing, or listening, one can feel the brand culture of Yuangen. It presents the high-end "mobile corridor" of Yuangen lubricating oil in a comprehensive and three-dimensional manner, realizing the linkage marketing of brand and product information. Yuangen Lubricants, synonymous with "China High Speed Rail", promotes the construction of national brands in terms of quality, innovation, speed, and other aspects. Through various forms such as text, images, and voice, the brand is promoted in high-speed rail trains, allowing passengers to experience the companionship of Yuangen Lubricants while keeping the brand concepts of "Yuangen" and "Xiaosong" in their hearts.
As one of the leaders in China's lubricant industry, Yuangen Petrochemical has owned over 150 CNAS national laboratories and independent intellectual property rights, including more than 20 national invention patents. It is now one of the "Top 500 Chinese Petroleum and Chemical Enterprises", "National High tech Enterprise", and "National Torch Plan High tech Enterprise", and has led and participated in the formulation of 14 national and industry standards for lubricants in China. It is the most professional lubricant production base in China. In the more than 60 years of continuous development of Yuangen Petrochemical, the company has always adhered to the brand development strategy, continuously utilized new media to expand the path of brand strategy upgrading, and created a Chinese national lubricant brand.
'Big brand, big platform, big dissemination', Yuangen Petrochemical has invested heavily in building a high-speed rail named special train, which is a symbol of strong strength and marks that the Yuangen Petrochemical brand has stepped onto a higher and faster development platform. It also demonstrates Yuangen Petrochemical's ambition and original intention to build a national brand, a national brand, and a century old brand! Yuangen Petrochemical's strategic layout of integrating new media communication through high-speed rail naming, the combination of Chinese speed and Chinese brands, will surely help and achieve each other, fully demonstrating the leading brand style of China's lubricant industry, providing the best lubrication services for the entire industry, and confidently stepping onto the world stage!
(Correspondent Xu Qianbai Lei)
Editor He Yang of this website/Organizing
