New Scenery: Long term Wind and Wide Range, Targeting the Future Energy Storage Market with Core Technologies
In recent years, driven by the country's proposal of supply side structural reform, acceleration of industrial structure transformation and upgrading, and vigorous development of strategic emerging industries such as energy conservation and environmental protection, New Fengguang Electronic Technology Co., Ltd. (hereinafter referred to as "New Fengguang") has achieved rapid development relying on strong technological innovation capabilities. The company, with its profound cultural heritage and industrial strength, has always been at the forefront of technology in power electronic energy-saving products for many years.
General Manager of Xinfengguang Electronic Technology Co., Ltd.: Hu Shunquan
Recently, a reporter from China Energy Storage Network conducted an exclusive interview with Hu Shunquan, a member unit of Shandong Equipment Manufacturing Association and the general manager of Xinfengguang. From the perspectives of products, technology, and market, he discussed how to create a new chapter for the energy storage industry in the future.
Technology and talent are core competencies
New Scenery was established in2004year8Yue is a national high-tech enterprise invested and controlled by the state-owned mega enterprise Yankuang Group, specializing in the research and development, production, sales, and service of power electronic energy-saving control technology and related products.
10For many years, Hu Shunquan has been tirelessly pursuing technology, developing products, and valuing and cultivating talents in Xinfengguang. He has launched a series of products with completely independent intellectual property rights, forming the corporate philosophy of "product based, customer-centric, and hardworking".
Xinfengguang has established scientific and technological innovation platforms such as Shandong Province Variable Frequency Speed Control Technology Research and Promotion Center, Shandong Province Power Electronics and Variable Frequency Engineering Technology Research Center, Shandong Province Power Electronics Technology and Energy Equipment Academician Workstation, Shandong Province Enterprise Technology Center, Shandong Province Software Engineering Technology Center, etc. It is the drafting and approval unit of the national standard for frequency converters, the leading drafting and formulation unit of the national standard for rail transit braking energy absorption devices, the main drafting unit of the industry standard for electric energy quality, and the vice chairman unit of the frequency converter branch of the China Electrical Equipment Industry Association.
面对企业的蓬勃发展和规模的不断壮大，新风光始终保持“不忘初心、砥砺前行”，依靠自身实力研发新技术，做满足市场需求的优质电力电子节能产品。
灵活多元的技术应用场景
经过多年来的发展，新风光研发出具有完全自主知识产权的电能储能PCS、电能质量无功补偿SVG、轨道交通制动能量吸收装置、变频调速、特种电源等产品，产品已广泛应用于电力、煤炭、冶金、采矿、水泥、石油、化工、市政、光伏发电、风力发电、轨道交通等领域。
胡顺全很欣喜，因为发展至今的新风光，可以为客户量身定制“能量吸收储能、调速节能、智能控制、改善电能质量”等方面的产品及解决方案。
好的产品是企业发展的基石。公司奉行“以客户为中心”的企业宗旨，始终为客户提供优质产品、高效服务。在为用户提供整套解决方案过程中，不断投身产品技术研发，实现企业的稳健发展。
产品过硬才能赢得客户
“以产品为基础、掌握核心技术”是新风光的企业战略和使命。胡顺全说“提高产品质量、丰富产品种类、扩展产品功能、追求卓越品质是公司不懈的追求，只有过硬的产品才能赢得客户认可。”
去年，新风光百兆级高压水冷SVG通过了武高所型式试验检测验收，为公司大功率产品的应用和推广打下坚实基础。另外，宁夏宁东某300MWp光伏发电项目和山西某钢铁集团220kV输变电工程，都应用了新风光生产的40Mvar水冷式集装箱电能质量产品。
通过历年来的不断创新和努力，高压变频器已推出最新一代G7机型，高压动态无功补偿SVG产品涵盖了35kV及以下户内和户外产品，这些产品都应用了独创的光纤串联技术，功率单元间采用光纤串联通讯技术，减少了主控部分器件数量，提高了产品的可靠性。
顺应市场才能赢得市场
最后，胡顺全还对当前国内外储能市场存在的问题和机遇，以及公司产品在应用场景中所产生的价值谈到了自己的看法。其一，我们要了解交流电源的特性之一是不具备存储能力，用电和发电要达到平衡，即发即用。其二，国内外工业社会用电存在峰、谷、平现象，也就是存在用电高峰和低谷，同时电费收取也采用阶梯电价方式。其三，国家电网公司政策性扶持储能电站建设，削峰填谷（不新建发电厂的前提下满足用电高峰需求），用电低谷存储电能、高峰期发电输出，用电费差价回收投资、获取收益。
目前，随着储能器件的价格逐步下降，投资回收周期缩短，国内外储能市场正蓄势待发，市场需求潜力巨大。新风光在电力电子应用方面有着深厚的技术积累，并提前布局、研发了储能变流器PCS产品，用以满足储能领域市场需求。如：解决光伏电站只能白天发电的短板、代替孤岛电厂柴油机启动、用电和电力交易企业等。
新风光作为国内领先的电力电子企业之一，胡顺全把市场战略定位为“立足国内市场、展望国际市场，优先满足国内市场需求，紧跟国家‘ The Belt and Road Initiative ’政策指引，逐步推进全球化市场布局。”
目前，新风光主要产品高压变频器、高压动态无功补偿SVG、制动能量吸收装置已获得欧盟CE认证，产品已远销北美、东南亚、非洲等国家和地区。
展望未来，公司将紧紧围绕 “建成国内一流、国际知名，具有国际竞争力的节能及新能源装备研发制造企业”，不断追求成长与突破，力争为国家节能减排，建设低碳和谐社会做出更大贡献。
Enterprise Correspondent contribution/photography edit/De Nan
