Notice of the National Standardization Administration, Ministry of Industry and Information Technology, and Ministry of Commerce on Issuing the Action Plan for Strengthening the Standardization Construction of Consumer Goods
Each province, autonomous region, municipality directly under the central government, and Xinjiang Production and Construction Corps Market Supervision Bureau (department, commission), industry and information technology, commerce competent departments, relevant departments of the State Council Office (office), and relevant standardization technical organizations:
We are now issuing the Action Plan for Strengthening the Standardization Construction of Consumer Products to you, please implement it in accordance with the actual situation.
National Standardization Administration, Ministry of Industry and Information Technology, Ministry of Commerce
May 22, 2023
(This document is publicly released)
Action Plan for Strengthening Standardization Construction of Consumer Products
Strengthening the standardization construction of consumer goods is an important task in implementing the National Standardization Development Outline, and an important measure to promote the construction of a unified national market and continuously expand domestic demand. In recent years, significant progress has been made in improving the standards and quality of consumer goods. The standards of major consumer goods in key areas have basically been in line with international standards, playing an important role in promoting industrial innovation, meeting consumption upgrades, and stabilizing export trade. At present, the standardization of consumer goods is facing urgent needs such as unleashing consumer potential, upgrading and iterating products, transforming and developing industries, and modernizing industrial chains. To strengthen the standardization construction of consumer goods, the following plan is formulated.
1、 Overall requirements
（1） Guiding ideology
Adhere to the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, fully implement the spirit of the Party's 20th National Congress, fully, accurately and comprehensively implement the new development concept, accelerate the construction of a new development pattern, adhere to the theme of promoting high-quality development, and satisfy the people The growing need for a better life is the fundamental purpose, and the implementation of the strategy of expanding domestic demand is organically combined with deepening supply-side structural reforms, and strengthening the standardization of consumer goods, continuously improve the quality and safety standard system for the entire industry chain of consumer goods, continue to promote the standards of major consumer goods in key areas to be in line with international standards, and promote the upgrading of consumer goods standards.
（2） Overall objective
By 2025, we will establish a new consumer goods standard system that emphasizes both government and market supply, promotes domestic and international standardization work, covers the entire production, circulation, and consumption chain, connects the production and consumption ends, and effectively promotes the comprehensive competitiveness of consumer goods in China.
The quality and safety standard system for consumer goods is more sound. The mandatory national standards and recommended national standards for consumer goods are further coordinated and matched, and the foundation of safe and trustworthy consumption standards is solid. The standards for consumer goods have shifted from production-oriented to consumption oriented, with strong support from comfortable and convenient consumption standards.
The standard level of consumer goods has been further improved. The supply of emerging consumer goods standards that meet the needs of new technologies, new formats, and new consumption is more efficient, and the standard system for intelligent transformation and green low-carbon development in the consumer goods industry is basically sound. Build more than 100 influential national level consumer goods standardization pilot projects, and play a leading and driving role in expanding domestic demand, promoting consumption, and stabilizing exports through standards.
The proportion of independently formulated standards in the consumer goods market has significantly increased. Implement the group standard training program, promote the high-quality development of group standard norms, and better meet personalized, diversified, and multi-level consumer needs. The orderly promotion of enterprise standards as the "leader" and the continuous improvement of standardization capabilities of consumer goods enterprises.
Consumer product standards are more compatible with the international standard system. Promote the quality standards of major consumer goods in key areas to be in line with international standards, and maintain the consistency of key technical indicators between Chinese standards and international standards at over 95%. Accelerate the compilation of foreign versions of Chinese standards and promote the transformation of advantageous technologies and scientific achievements into international standards.
2、 Main tasks
（1） Improve the quality and safety standards of consumer goods.
1. Strengthen the foundation of mandatory national standards for consumer product safety. Accelerate the integration and streamlining of mandatory standards, and introduce mandatory national standards covering key consumer goods such as household appliances, furniture, lighting appliances, toys and children's products, and electric bicycles. Research and develop mandatory national standards for general consumer product safety, such as chemical safety and mechanical physical safety, across industries and fields, and promote the development of supporting general testing method standards. Research and develop relevant standards for consumer product labeling, clearly indicating key information on product quality and safety, and ensuring the symmetry of consumer information.
2. Promote the construction of quality grading standards. In the fields of household appliances, furniture, clothing, luggage, footwear, down products and other bulk consumer goods, we will accelerate the development of consumer product quality grading standards based on core quality indicators that are widely concerned by consumers. Encourage enterprises to clearly state their quality levels and make quality commitments based on the quality grading standards, help build a market competition mechanism with excellent standards, quality, and price, and create a safe, trustworthy, and trustworthy consumption environment.
3. Strengthen the development of consumer experience standards. Conduct research on consumer experience standardization based on consumer product usage behavior, usage scenarios, and user group specificity. Improve the standards of major consumer goods in key areas, add functional requirements such as easy cleaning, mildew resistance, anti-bacterial, anti-aging, yellowing resistance, and resistance to specific temperature and humidity based on product reliability, and improve service performance requirements such as noise and vibration. Develop product comfort evaluation standards for use. Conduct research on safety usage period standards for key consumer goods.
4. Continuously promote the alignment of China's consumer product standards with international standards. Regularly organize the evaluation of the consistency between Chinese standards and international standards, and dynamically update the resource sharing platform and database for comparing domestic and foreign standards of consumer goods. Conduct comparative analysis of major consumer product standards and international standards in key areas by industry and product, and timely transform advanced and applicable international standards.
（2） Strengthen the supply of new consumption standards.
5. Focus on strengthening the formulation of standards for intelligent, cross industry, and cross domain combination assembly products. Research the standardization requirements for the integration of information technology, network security, biotechnology, and traditional consumer goods, and accelerate the development of standards for new technologies, products, and formats. Strengthen the formulation of intelligent product standards and continuously expand the application of artificial intelligence technology in the field of consumer goods. Continuously improving the standard system for elderly friendly small items and assistive devices for people with disabilities, while ensuring the health and safety of special consumer groups, to enhance the consumer experience.
6. Strengthen the development of green and low-carbon standards. Continuously promote the unified evaluation standards, certification, and labeling of green products, and accelerate the formulation and revision of a batch of green product evaluation standards. Promote the governance of excessive packaging and strictly enforce mandatory national standards that restrict excessive packaging of goods. Accelerate the improvement of relevant standards and requirements for preventing food waste, and promote the effective implementation of standards. Further improve standards for energy conservation, water conservation, emissions, and resource recycling, actively promote the development of standards for green products, green factories, and green supply chains, and continuously improve the standard system for green manufacturing of consumer goods. Develop carbon emission accounting, carbon footprint and carbon verification standards for key industries such as light industry, textile, electronics and other consumer goods, and improve the low-carbon product standard labeling system. Conduct research on evaluation standards for carbon emissions levels of consumer goods industry enterprises, parks, and supply chains.
7. Develop customized product and service standards. In response to individual consumer demands, we focus on breaking through technological bottlenecks such as flexible processing for customized products and services, high-end customized functional applications, and on-site rapid inspection and testing, in order to promote the standardized and orderly development of the consumer goods customization industry. Develop consumer product standards suitable for special environments such as high altitude, high heat, and extreme cold to meet specific regional consumption needs.
8. Carry out the construction of an integrated consumer goods standard system. Centering on the integrated development trend of the overall home decoration, home-based elderly care and other fields, actively carry out the construction of the cross industry and cross domain integrated standard system of "product+product", "product+service", "Internet plus+product+service", and guide the industry to standardize service processes, quality evaluation, after-sales quality assurance and other key quality control points.
（3） Establish a comprehensive standard system for the entire consumer goods industry chain.
9. Strengthen innovation research and development, and establish industrial design standards. Enhance the standardization of innovative achievements such as new technologies, processes, and products with independent intellectual property rights, and promote the coordinated development of technological innovation, standard development, and industrial application. Strengthen basic research and standard development in industrial design such as human efficiency, sensory analysis, and color aesthetics, and enhance product efficacy, comfort, and convenience.
10. Accelerate the formulation of basic standards for the consumer goods industry. Identify bottlenecks in China's consumer goods manufacturing industry, with a focus on developing standards for basic raw materials, core components, and advanced basic processes for consumer goods. Promote the upgrading of manufacturing equipment standards for consumer goods, and improve the performance, reliability, and intelligence level of manufacturing equipment such as light industry machinery and textile machinery. Give full play to the leading role of chain owners and industry association organizations, build a high-level supply chain standard system for each industry and field, and achieve full chain quality improvement through market-oriented mechanisms.
11. Strengthen the development of standards for industrial digitization, networking, and intelligence. We will promote the deep integration of Internet, big data, artificial intelligence, 5G and other information technologies with the traditional consumer goods manufacturing industry, and accelerate the development of basic commonalities, key technologies and the application of intelligent manufacturing and service-oriented manufacturing standards in sub industries. In the fields of home appliances, electronics, textiles and clothing, home decoration and building materials, we will establish a digital, networked and intelligent standard system for industries, and develop smart factory standards or regulations for factory design, process simulation, quality control, warehouse management, etc; Develop guidelines and standards for equipment inspection, defect detection, supply chain collaboration, remote equipment operation and maintenance based on the new generation of information technology, as well as application norms or guidelines for new models such as large-scale personalized customization, and accelerate the promotion of digitalization to help the consumer goods industry increase variety, improve quality, and create brand "three products" action.
（4） Expand the value chain standards of consumer goods service chain.
12. Strengthen the construction of logistics standard system. In line with the development of efficient modern logistics industry, combined with the characteristics of various consumer goods, clarify the special requirements for logistics standards of major consumer goods. Strengthen the application and standardization of unmanned, digital, and intelligent technologies in consumer goods distribution and management. Accelerate the promotion, application, and circular sharing of standard pallets measuring 1.2 meters by 1.0 meters and standard logistics turnover boxes (frames) measuring 0.6 meters by 0.4 meters, and vigorously develop modular logistics.
13. Improve the after-sales service standard system. Carry out the revision of standards related to after-sales services such as installation, repair, and maintenance (cleaning) of consumer goods, improve the after-sales service level of key areas of products, promote remote online technical support for consumer goods, promote standardization and professionalization of after-sales services for consumer goods, and promote the upgrading of the value chain of the consumer goods industry.
14. Strengthen the development of renewable resource utilization standards. We will speed up the formulation of relevant standards for the recycling of consumer goods, promote the application of product identification standards for recycling in the fields of recycled plastics and recycled textiles, speed up the construction of a standard support system for the development of circular economy, and accelerate the development of standards for the recycling of waste textiles.
(V) promote the institutional opening of China's consumer product standards.
15. Increase standards to facilitate trade in consumer goods. To carry out research on the standardization of major consumer goods in "the belt and road initiative" countries. Encourage household appliances, textiles and clothing, lighting appliances, furniture, shoes and other industries to build a number of overseas standardization service stations around ASEAN, Africa and other countries and regions with relatively intensive foreign investment in China, and carry out one-stop standardized integrated services such as information consultation, standard publicity and implementation, and quality diagnosis for overseas Chinese enterprises. Increase the translation of the foreign language version of consumer goods standards and strengthen foreign exchanges.
Promote the internationalization of China's consumer product standards. Support China's standardization technical institutions and enterprises to actively participate in international standardization activities, promote the compatibility of Chinese standards with the international standard system, undertake the relevant work of the technical institutions of the international standards organization, and promote the transformation of superior technologies and scientific and technological achievements into international standards.
(VI) consolidate the foundation for the development of consumer goods standardization.
Focus on strengthening the standardization of consumer goods technical strength. Dynamic optimization of consumer goods standardization technology organization system, accelerate the improvement of food, baby products, plastic products and other fields of standardization technology organization. Cultivate a group of experienced, capable, and influential standardization experts to form a favorable situation for the integrated construction and development of international standardization counterparts and domestic standardization technical organizations. Comprehensively strengthen the construction of national quality standard laboratories, national technical standard innovation bases, and national standard verification points in the field of consumer goods.
18. Promote the high-quality development of consumer goods group standards. Encourage all kinds of social organizations to focus on new technologies, new products and new formats in the field of consumer goods to increase the development of group standards, give full play to the role of chain owners, and guide social organizations to develop original and high-quality standards around the security and stability of the industrial chain supply chain and the new development needs of industrial expertise. Carry out group standardization good behavior assessment and "100 group standard application demonstration", implement the group standard training plan, and broaden the channels for the promotion and application of group standards.
19. Give full play to the role of the main body of the enterprise and promote the continuous improvement of the standard level of the enterprise. Encourage corporate standards to be disclosed to the public through the standard information public service platform, carry out the evaluation of corporate standards in key consumer goods such as light industry, textiles, electronic appliances, building materials, etc., vigorously implement the standard innovative enterprise system, and improve the corporate standard information public service platform, Promote the effective implementation of the corporate standard self-declaration and supervision system and the "leader" system, continue to promote the work of benchmarking and standards, and improve the ability of enterprises to implement standards.
20. Strengthen the construction of consumer goods standardization pilot. With consumer goods industry clusters, industry leaders or standardization technical institutions as the main body, continue to carry out consumer goods standardization pilot work. In the pilot line, collect and analyze consumption pain points, consumption hotspots, consumption growth points, and promote the standardization of consumer goods in various fields to meet consumer demand. Pilot to carry out statistical analysis of the implementation of mandatory national standards for consumer product safety, and promote the determination of product safety defects in the post-market and the revision of standards.
21. Strengthen the development of national standard samples and testing technology standards. In the fields of electronic appliances, leather, fiber, textile and clothing, we should highlight the supporting of mandatory standards, the support of testing methods, the calibration of measurement systems and the quality control of laboratories, and strengthen the development of national standard samples. Strengthen the research and development of high-end testing instruments in the field of consumer goods, improve the intelligent level of testing equipment, strengthen the development of testing equipment and testing methods standards, and improve the level of testing technology.
3. focus areas
(I) household appliances. To adapt to the growing demand for high-end, intelligent, healthy and energy-saving household appliances in the consumer market, we will speed up the improvement of the quality and safety standard system for household appliances. Improve the standard system of smart home appliances and promote the transformation from a single smart product to a coordinated and linked smart home. Optimize the health function index of household appliance product standards to meet the consumer demand for antibacterial disinfection, cleaning and purification, health preservation and other consumer needs. Gradually improve the standard requirements for the cleaning and maintenance, service life, installation and maintenance of household appliances, encourage relevant social organizations to formulate group standards for the safe use and replacement of household appliances, and carry out the "reminder of the safe service life of large appliances" activities to promote the replacement of over-age large appliances.
(II) consumer electronics. Combined with the current situation of China's consumer electronics industry and consumer demand, we will focus on promoting the formulation of relevant standards for consumer electronics products from the aspects of technology, quality, safety and experience, and strengthen the requirements of data security, information security and personal privacy protection of intelligent terminal products. We will step up the development of key innovative technology standards, promote the formulation of key standards such as hardware interfaces, interconnection protocols, codec algorithms, graphics and image processing, and expand the application of new generation information technologies such as 5G, artificial intelligence, virtual reality, cloud computing and big data in consumer electronics products. Further increase the research on the mechanism and influencing factors of consumer electronic products, accelerate the formulation of aging standards for consumer electronic products and audio-visual health standards for young people, and continuously improve the use experience of consumer electronic products.
(III) home decoration products. Improve the quality and safety standard system for home decoration and decoration products, accelerate the construction of a mandatory safety standard system for home decoration and decoration products such as furniture, paint dyes, bathroom ceramics, kitchen and bathroom hardware, wallpapers, carpets, etc., and promote energy-saving and energy-saving for key products such as lighting appliances and sanitary appliances. Water-saving and other standards are revised, and supporting testing methods, testing equipment, and testing capabilities are improved. Around the development trend of the large home market, increase the standard supply of personalized customization, flexible production, after-sales installation service, etc. We will improve the standard system of smart home products, study standardized technologies such as man-machine communication, multimedia equipment linkage, network interoperability and sharing, and realize the requirements of comfortable and convenient, reasonable functions, safe and reliable, efficient and intelligent living environment. Strengthen the standardization research on the recycling of waste furniture, formulate ecological furniture standards, and support the green development of the furniture industry.
(IV) textile and apparel products. Adapt to the development trend of differentiation, high performance, multi-function of textile fiber materials and personalized, fashionable and green clothing products, strengthen the formulation of quality grading standards for natural textile materials and products such as cotton, linen, plush and leather, and speed up the development of standards for new fiber materials and composite materials. Accelerate research on key technologies for product intelligence, comfort, and functional standardization, and strengthen the formulation of standards for smart textiles, functional textiles, and green textiles. Carry out standardization research on Hanfu and traditional jewelry, and lead the healthy development of Guochao's national goods industry. Research and development of textile and clothing label identification standards, express product material and fiber composition. To carry out sensory analysis, after washing appearance and other product consumer experience standard development. Strengthen the research on textile digital standards, and formulate intelligent manufacturing standards such as textile equipment information model, interconnection, remote operation and maintenance, intelligent factory and personalized customization. We will speed up the establishment of a textile green manufacturing standard system focusing on green raw materials, green design, green production and recycling, and promote the whole life cycle evaluation of the textile industry. Actively promote the development of textile standard samples.
(V) baby and older products. We will speed up the construction of a scientific and reasonable quality and safety standard system for infant and child products, and revise mandatory national standards, supporting relevant testing method standards and important product standards, such as children's toys, baby care products, children's cycling and activity products, children's furniture, children's optometry products, and children's shoes. Establish an industry standard system for elderly products, increase the development of relevant standards, and lead the development of aging household appliances, household products, sanitary products, leisure and entertainment products for the elderly, and rehabilitation aids. To carry out the construction and promotion of the "package" standard toolkit for elderly supplies, and to help the standardization of old-age service institutions.
(VI) cosmetics and daily chemicals. In combination with risk monitoring and risk assessment, we will speed up the formulation and revision of key and urgent standards, improve the standard system for cosmetics, oral care products, washing products, wax products, household hygiene and insecticidal products, and ink, and formulate standards for basic general, important products and testing methods. To meet the diversified needs of consumers for product efficacy, speed up the development of efficacy and evaluation standards for whitening, freckle removal, wrinkle removal and other products, and standardize product publicity and labeling. Increase concentrated products, baby care product standards research, to meet the diversified needs of consumption. Accelerate the development of standards related to killing products, industrial and public facilities cleaning products, and support public health safety.
(VII) cultural and educational sports leisure products. Improve the mandatory national standards for student supplies, strict requirements for the limit of harmful substances. Speed up stationery, music, art, calligraphy, dance and other supplies standard construction. Sound stationery, outdoor leisure, sports and fitness products standard system. We will increase the standard construction of traditional Chinese sports such as martial arts, wrestling, chess, shooting, dragon boat and shuttlecock, as well as special sports goods such as foot basket volleyball and track and field, swimming, gymnastics and martial arts. We will promote the deep integration of the consumer goods industry and the modern cultural industry, and increase the standardization of derivative products around films, animation and other literary and artistic films.
(VIII) traditional cultural products. Intensify the formulation and revision of standards for arts and crafts, ceramics, glass, and the four treasures of the study, and promote the development of traditional cultural products in the direction of characteristic, creative and high-quality products. Strengthen the standardization of Chinese traditional cultural elements, standardize product design, color, structure, special technology and other characteristic elements, and enhance the cultural attributes and added value of products. Encourage the standardization of consumer goods with regional characteristics, ethnic characteristics, and traditional cultural characteristics, and strengthen the formulation of standards for geographical indication products and intangible cultural heritage products.
(IX) food and related products. Improve the food quality standard system, and gradually build a new standard system with basic general, product quality classification, food processing quality control management and quality inspection methods as the main body, leading the food industry to become better and stronger, and meet the needs of consumers for high-quality food. We will improve the standards of Chinese characteristic flavor foods and traditional food products such as moon cakes, zongzi, quick-frozen dumplings and Chinese sausages, and vigorously carry forward the traditional Chinese food culture. Support the revision of standards in the field of intelligent food machinery such as processing and packaging, and promote the transformation of China's food industry from "manufacturing" to "intelligent manufacturing.
4、 Guarantee measures
(I) strengthen the organization and implementation. All localities and industries should, in accordance with this plan and in the light of reality, strengthen overall planning and coordination and do a good job in implementation. Industry associations should give full play to the role of a bridge between the government and service enterprises, and standardization technical organizations should give full play to the role of the main force of standardization, strengthen the tracking of the implementation effect of this plan, and timely reflect the demands of all parties on the standardization of consumer goods, and integrate this plan with various industries. Development policies are effectively connected and promoted simultaneously to ensure that various tasks are implemented.
(II) strengthen the standard publicity. Strengthen the publicity and interpretation of consumer goods standards and quality knowledge, and advocate the concept of high quality and good price, green environmental protection and appropriate consumption. Around the World Standards Day and major festivals, the release of important standards, the implementation of important standards and other time nodes, carry out special publicity to enhance the awareness and atmosphere of standardization in the whole society. Give full play to the role of standardization technology organizations, multi-angle, multi-channel, multi-form to carry out standardization publicity.
(III) strengthen social services. Support standardization technical organizations and professional technical institutions, promote upstream and downstream enterprises in the industrial chain to strengthen standardization cooperation, and carry out consumer product standardization services for the majority of small, medium and micro enterprises. Local governments are encouraged to carry out special services for the standardization of consumer goods in the light of the characteristics of local industrial development and standardization needs.
Source: National Standardization Management Committee official website
