Notice from the Department of Industry and Information Technology of Shandong Province on Organizing the 2023 "Shandong Manufacturing · Brand Story" Collection and Broadcasting Activity

Each city's industrial and information technology bureau, relevant units:

Brand is the embodiment of the core value of enterprise products and the guarantee of quality and reputation. In order to implement the spirit of the Provincial Conference on Strengthening and Accelerating the High quality Development of Industrial Economy, accelerate the construction of an advanced manufacturing province, build a platform, strengthen the advantageous brand of "Made in Shandong", enhance the brand influence and high-end development, strengthen the core competitiveness and sustainable development ability of the brand, and in accordance with the requirements of the "Action Plan for Enhancing the Brand of" Made in Shandong "(Lugongxinji [2022] No. 214), we are now organizing the collection and exhibition activity of" Made in Shandong · Brand Story "in 2023. The specific matters are notified as follows:

1、 Overall objective

Targeting the industrial and information technology sectors throughout the province, we will fully explore classic stories and cases in the development process of enterprises, reflecting their commitment to high-quality and sustainable development, and showcasing their distinctive brand stories in quality culture, quality management, brand creation, and brand promotion. Relying on Shandong Radio and TV Station, WeChat official account, short video network platform and other platforms, we will carry out centralized publicity and broadcasting, display the enterprise brand story and corporate culture, and create the brand image of "Made in Shandong".

2、 Solicitation target

Enterprises registered within the administrative region of Shandong Province, with independent legal personality, have no major safety, environmental protection, quality, tax or other adverse records or illegal or dishonest behavior in the past 3 years.

3、 Story content and format requirements

（1） Mainly based on storytelling, and able to reflect corporate culture and brand value.

（2） Facilitate the dissemination and promotion of corporate culture and brand image.

（3） Submit in video format, MP4 format. The video naming format is "story name+company name", with a duration of 1-5 minutes. The resolution is above 480 × 360. Each company can submit 1-2 story videos.

（4） Corporate promotional videos or product promotional videos are not within the scope of submission.

4、 Solicitation Procedure

（1） Enterprise declaration. The "Shandong Manufacturing · Brand Story" exhibition and broadcasting activity adheres to the principle of voluntary participation. The applying enterprises shall shoot their own brand story promotional videos according to the content and format requirements of the stories, and fill out the "Shandong Manufacturing · Brand Story" exhibition and broadcasting solicitation information form (attachment). Provincial and central enterprises stationed in Shandong can directly submit reports.

（2） Recommended for city level review. The industrial and information technology bureaus of each city will conduct preliminary review and control of the story videos submitted by enterprises, and form recommendation opinions (PDF) for those that meet the conditions, and submit them to the Science and Technology Department of the Provincial Department of Industry and Information Technology before May 5th, along with the story short film (MP4) and recommendation summary table (PDF, Excel).

（3） Review and selection. The Provincial Department of Industry and Information Technology, in conjunction with relevant units, has jointly established an audit committee to conduct a comprehensive evaluation of brand stories. Based on the principles of authenticity, originality, dissemination, and demonstration, a batch of "Made in Shandong · Brand Stories" for 2023 will be selected.

5、 Organize exhibitions and broadcasts

Carry out a series of exhibition and broadcasting activities for the selected "Shandong Manufacturing · Brand Story".

（1） Centralized broadcasting. Open special exhibition areas on official website, WeChat official account, short video network platform and other platforms to intensively promote and broadcast the selected "Made in Shandong · Brand Story".

（2） Recommend participating in the National Brand Story Competition. For stories with good broadcasting effects, priority is given to recommending them to participate in the National Brand Story Competition.

6、 Contact Information

Science and Technology Department of Provincial Department of Industry and Information Technology: 0531-51782609, 51782610

E-mail kejichu2019@shandong.cn

Mailing address: Science and Technology Department of Provincial Department of Industry and Information Technology, No.1 Shengfuqian Street, Lixia District, Jinan City

Attachment:Shandong Manufacturing · Brand Story "Exhibition Collection Information Table.xlsx