78 enterprises in Shandong Province have become the first batch of manufacturing industry champions in the province, and member enterprises of Shandong Equipment Manufacturing Association, "Shenli Lock" and "Libo Heavy Industry", have been listed
On May 12th, the 2nd Century Brand Forum and the Provincial Single Champion Construction Promotion Conference were held grandly at the Nanjiao Hotel in Jinan. 78 enterprises have become the first batch of manufacturing industry champions in the province, specializing in their respective fields and improving their core competitiveness significantly. The vice president unit of Shandong Equipment Manufacturing Industry Association, "Libo Heavy Industry Technology Co., Ltd.", and the director unit, "Shandong Shenli Lock Co., Ltd.", were listed.
In 2017, the Shandong Provincial Commission of Economy and Information Technology and the Shandong Provincial Department of Finance launched the Hundred Year Brand Enterprise Cultivation Project, formulated and issued an implementation plan, proposed the goal, direction, and roadmap of promoting brand high-end development by cultivating a hundred year brand as the starting point, organized and held the first Hundred Year Brand Forum, promoted the establishment of an alliance, issued a joint declaration, selected 182 enterprises for key cultivation, promoted the entrepreneurial spirit and craftsmanship spirit, persisted in innovation, enhanced the endogenous power of enterprises, sang the old brand, became a strong brand, cultivated characteristic growth brands, created cluster regional brands, promoted the transformation of old and new driving forces, and led industrial transformation and upgrading. According to statistics, 182 key enterprises included in the key cultivation project achieved a main business income of 2.7 trillion yuan and a profit and tax of 332.26 billion yuan, an increase of 8.7% and 16.0% respectively year-on-year. The main business income accounted for 18.8% of the province's industrial enterprises above designated size. 43 enterprises (products) have become national manufacturing champions, ranking first in the country in total and accounting for nearly 1/5 of the national total. 78 enterprises have become the first batch of manufacturing industry champions in the province, specializing in their respective fields and improving their core competitiveness significantly.
Next, the Provincial Commission of Economy and Information Technology will take the major project of transforming old and new driving forces as the leader, identify the focus, highlight industrial upgrading, fully implement the plan for industrial takeoff, achieve the improvement of quality and efficiency of traditional industries, and promote the accelerated development of strategic emerging industries. Highlighting benchmark guidance, carefully cultivating century old brands and individual champions, further improving the policy support system, providing centralized and long-term support, taking century old brands and individual champions as benchmarks, leading and promoting the high-end development of enterprise industrial brands. Highlight the role of entrepreneurs and focus on building a first-class team of entrepreneurs. Vigorously promote the spirit of entrepreneurship and craftsmanship, implement plans to enhance the quality of entrepreneurs, and make them clear, creative, and spokesperson for the brand. Highlight the guarantee of professional talents, accelerate the cultivation of chief brand officers, and cultivate and introduce specialized talents in brand management. Highlight coordinated development, enhance the brand of "Good Shandong", highlight the advantages and characteristics, accelerate the pace of "going global" with the help of the "the Belt and Road" strategy, and expand and enhance international influence.
Famous management thinker Professor Hermann Simon and brand strategy consultant Professor Shigeru Okazaki were invited to attend the conference and share their unique insights on the development strategies of internationally renowned brand enterprises and the globalization of Chinese brands with entrepreneurs in our province. The meeting also invited Zhou Hongning, the leader of the Industrial Brand Cultivation Expert Group of the Ministry of Industry and Information Technology, to exchange experiences with leaders of well-known brand enterprises in our province such as Haier, Kangpingna, Keli, Lutai, as well as representatives of brand associations, alliances, and news media, to discuss and jointly explore the high-quality development plan of brands.
In order to summarize the advanced practices of brand building in various cities, industries, and industrial clusters in the province, condense the good practices and experiences of key cultivated enterprise brand building, and exchange and explore new paths, mechanisms, and methods for the high-end development of industrial brands, the "Shandong Centennial Brand Development Report" was also released at the meeting, and representatives of the province's century old brand cultivation enterprises and the first batch of manufacturing industry single champion enterprises were awarded plaques.
The event was co sponsored by Shandong Provincial Economic and Information Commission and Shandong Provincial Department of Finance, and co sponsored by Shandong Centennial Brand Alliance, China National Heavy Duty Truck Group Co., Ltd., Haier Group, Dongyue Group, Yantai Changyu Group Co., Ltd., Weichai Holding Group Co., Ltd., Sino German Chemical Industrial Park (Shouguang), Shandong Ruyi Technology Group Co., Ltd., Weigao Group Co., Ltd., Shandong Lingong Engineering Machinery Co., Ltd., Jinneng Technology Co., Ltd., Dong'a ass hide glue Co., Ltd. More than 500 people from the Ministry of Industry and Information Technology, relevant departments and industry associations in Shandong Province, economic and information commissions of various cities, key enterprises for cultivating century old brands in Shandong, and single champion enterprises participated in this conference.
(From Haopin Shandong/Editor Zhao Ning)
