Aucma Selected as China's Famous Consumer Products of 2025
Recently, the Ministry of Industry and Information Technology officially announced the list of China's famous consumer products for 2025. Aucma, a "temperature technology expert", was successfully selected for its excellent product quality, continuous innovation ability, active social responsibility and deep user reputation.
The 2025 China Consumer Famous Products Selection strictly follows the requirements of the ''Notice of the General Office of the Ministry of Industry and Information Technology on the Graded Creation of China's Consumer Famous Products Phalanization'', after enterprise declaration, provincial preliminary review recommendation, expert review, and extensive solicitation of multiple departments and industry associations Opinions, the final determination of the public list is an authoritative recognition of the comprehensive strength and market competitiveness of the enterprise. This selection marks that Aucma's multi-dimensional performance in product research and development, quality control, and user service has been highly affirmed at the national level and the industry.
Aucma adheres to the mission of "creating happiness temperature with science and technology", adheres to the original intention of "user-centered", and has established a two-level R & D system, that is, an advanced research system for future technology and cutting-edge technology, and personalized technology research for user needs. The product research and development system really designs and manufactures the products needed for users. The number of high-value invention patents of the enterprise has reached more than 3500, the conversion rate of achievements is more than 98%, and the technologies such as high efficiency and energy saving, digital intelligent control, software security, artificial intelligence and Internet of things have reached the advanced level. For example, based on the user's demand for fresh-keeping of food materials, Aucma has made a new breakthrough by continuously innovating and exploring the application of advanced technologies such as low-temperature quick-freezing and precise temperature control in medical freezers to household refrigeration products. It has successively introduced the first -40 ℃ low-temperature freezer, the first -60 ℃ low-temperature freezer and -70 ℃ low-temperature freezer in China, constantly refreshing the new record of refrigeration and fresh-keeping of domestic low-temperature cabinets, realizing cell-level fresh-locking storage and opening up a new era of freezing and fresh-keeping.
While strengthening and expanding the freezer market, Aucma actively develops the refrigerator market with the marketing concept of "better freezer and better refrigerator. By focusing on the user's demand for low-temperature preservation, the advanced low-temperature technology is applied to the refrigerator, and the industry's first -40 ℃ deep-cold preservation refrigerator is launched. In response to the market demand for zero embedding and flat embedding, the "ice cabinet integration" pure flat full embedding Gemini refrigerator, the French pure flat full embedding refrigerator with the largest capacity and the thinnest volume of the same grade, and the industry's first flat embedding side T large variable temperature refrigerator have been introduced. A series of blockbuster new products designed to break traditional boundaries and lead the trend of life, revolutionizing the refrigerator market again with a strong product lineup. Aucma refrigerator products with excellent quality, won the first batch of "good Shandong" list, "China's home appliance health star", "boiling quality award", China's embedded refrigerator embedded first-class certification and many other awards.
In terms of after-sales service, in recent years, Aucma has built the "Golden Dolphin Five-Star Service Brand" and established a perfect after-sales service system. Through continuous promotion of service upgrading, deepening the application of AI technology, call centers have introduced intelligent installation and repair reporting functions. According to the diversified needs of users, it provides full-scene solutions such as home appliance installation, maintenance and renewal. Track the product life cycle through digital platform and actively warn potential problems, realize service pre-positioning; rely on AI technology to optimize service response efficiency, accurately match user needs, improve service accuracy, and enhance user experience. The company has been awarded the "five-star benchmark enterprise of customer satisfaction" for many years, and the Aucma Golden Dolphin Scene Digital Intelligence Service Platform has also been awarded the national "Service-oriented Manufacturing Demonstration Platform". This customer-centric service concept greatly enhances user satisfaction and loyalty.
According to the research report on the reputation of Chinese household freezer brand released in May 2025, Aucma household freezer stands out from 20 brands by virtue of its leading advantages in quality recognition, brand reputation, product praise and other indicators, and wins the championship again with the first overall reputation index, which is also the 11th consecutive year that Aucma has won the championship. The report pointed out that as a leading brand in China's freezer industry, Aucma has been leading the development of freezer categories and has continuously developed and launched excellent products with the characteristics of "zero defects and 100% user satisfaction. Continuously won the reputation of the brand champion, is based on good product quality and the best example of the unremitting pursuit of user experience.
2026 is the first year of the "Tenth Five-Year Plan" and a key year for the country to promote the high-quality development of the manufacturing industry. Aucma will continue to take innovation as the core driving force, deepen the brand positioning of "temperature technology experts", and promote temperature technology and In-depth integration of digital technology, strengthen innovation in the whole temperature area, bring consumers better products and services, and contribute more to the construction of China's consumer famous products.
Information source: China Industrial News Network
