What did Jinlu Bus do right on the global map?

After its exciting debut at the Belgium World Bus Expo (hereinafter referred to as the "Belgium Auto Show") held in early October, Xiamen Jinlong Touring Bus Co., Ltd. (hereinafter referred to as Jinlong Touring Bus) has continued to gain popularity, attracting a continuous stream of overseas customers for visits, consultations, and exchanges. The company's pure electric vehicles have received special attention from overseas customers, and some potential orders are already being tracked and matched, "said Lai Zhiyi, General Manager of Jinlu Bus, to reporters.

The Belgian Motor Show is the world's largest and oldest professional bus exhibition. Standing at the historical intersection of the conclusion of the 14th Five Year Plan and the planning of the 15th Five Year Plan, Jinlu Bus, which has always been low-key, made a stunning debut on this world's top bus stage with three heavyweight models, ushering in a shining moment.

At the Belgian Auto Show

Why does Jinlu Bus go from going abroad to exploring the global market and entering the "first legion" of the European market? What did you do right? The development path of Jinlu Bus provides an important dimension for people to observe China's bus industry moving towards the world.

The 15th Five Year Plan is a critical period for Chinese buses to enter the global high-end market, "said Lai Zhiyi. Jinlu Bus will closely follow the national strategy, seize market opportunities, continuously improve the product's" green content, "" gold content, "and" intelligence content, "and continue to output the" Jinlu Plan "for the global green and low-carbon transformation.

Product Change

From the import phase to the growth phase, Jinlu's new energy buses have become a "hot commodity" in the overseas market

If a few years ago at the Belgium Auto Show, new energy buses and traditional fuel buses were evenly matched, this year's auto show is already a solo performance of new energy buses, and fuel buses are hard to find.

Among numerous new energy buses, the Jinlu PIVOTE15 pure electric bus, GECKO pure electric light vehicle, and the new generation of high-end buses - GC15, which was first released globally, have become the focus, showing the outside world the new heights of China's bus development in high-end and systematic aspects.

From scratch, from existence to excellence, Jinlu New Energy Bus has gone from starting to accelerating, step by step heading towards the center of the international stage and becoming a global leader in new energy buses.

Golden Travel pure electric buses operating in Sweden

From January to September this year, Jinlu Bus exported nearly a thousand pure electric products to 28 countries, with a year-on-year increase of 13% in sales and 49% in sales. Currently, the sales of pure electric products account for nearly 30% of the company's total overseas sales. "Lai Zhiyi presented a set of data to reporters, fully demonstrating the popularity of Jinlu's new energy buses in overseas markets.

Israel represents the high-end European market. This year, Jinlu Bus won the largest bus order in Israel's history, with a total of over 300 vehicles, including 270 pure electric buses; In Norway, Jinlu Bus has secured an order for 93 high-end pure electric buses, which are highly valued and priced at 3 million RMB per vehicle; In Ethiopia, Jinlu Bus delivered 130 pure electric buses, which is also the largest new energy bus order for Chinese bus companies in Africa.

These orders have sample and benchmark significance, not only demonstrating Jinlu Bus's innovative leadership in the field of new energy buses and product high-end, but also reflecting the strength and responsibility of Chinese bus companies to accelerate their global expansion and assist in the global green and low-carbon transformation.

It is worth mentioning that the technology and quality of Jinlu new energy buses continue to advance, with pure electric buses having a range of over 500 kilometers, and some models reaching up to 700 kilometers. At the same time, through cooperation and active application of new materials, Jinlu has achieved a 30% reduction in vehicle energy consumption, reaching the highest level in the bus industry.

Towards novelty, towards greenery, and towards wisdom. Autonomous vehicle represents the direction of automotive technology and future industrial development. As the driver and leader of China's intelligent transportation, Jinlv Bus has made continuous breakthroughs in the field of automatic driving. Currently, Jinlu Bus is working with partners to develop the longest, largest capacity, and faster autonomous driving vehicles, creating a leading new model for autonomous driving operations both domestically and internationally.

If a product's leadership is accidental, then it is inevitable to have two, three, or even multiple products leading. Behind this inevitability is the continuous promotion of corporate culture, "said Lai Zhiyi." We are pleased that Jinlu Bus has formed a cultural concept of "sincerity, trustworthiness, and value creation" over the years, driving high-quality growth through innovation and leading China's independent brand automotive industry to achieve breakthroughs and growth.

Changes in the market

From Followers to Defining Players, Advancing into the European Market as the 'First Army'

From the earliest "supplement" to the later "indispensable", and now to the current "focus", in the many years of "going global" journey of Jinlu Bus, the overseas market has achieved such a role change for it. Lai Zhiyi said, "Currently, the sales of Jinlu products in overseas markets account for over 60% of the company's total sales, and the proportion has gradually increased in the past three years

In the overseas market, the European market is not only the technological highland of the world bus industry, but also the touchstone for testing the comprehensive strength of brands. The European market has a large demand and high requirements for vehicle safety, environmental protection, comfort, and intelligence, "said Lai Zhiyi." In the overseas market strategy of Jinlu Bus, the European market is the 'top priority.' We have the ability and confidence to do it well

Jinlu Bus in Norway

Confidence and confidence come from technology and quality. From a technical and standard perspective, in overseas markets, Jinlu Bus has transformed from a "follower" to a "definer". In the past, when it came to fuel powered buses, Jinlu Bus followed suit. Now, Jinlu has redefined new energy buses and established a new industry benchmark for safety, efficiency, green, and intelligence; From the perspective of quality and expertise, Jinlu Bus has built a high-end product platform tailored to European standards and certifications, realizing the concept of "four modernizations and one control" (generalization, serialization, platformization, standardization, and cost control). The products have undergone a complete transformation in areas such as intelligent driving, energy management, and the application of new materials and processes, achieving the highest standards in Europe. To occupy the market high ground, it is necessary to adapt to local regulatory certification, which cannot be achieved in a day or two. Long term and sufficient preparation is needed, "said Lai Zhiyi.

From catching up and aligning with Europe in the traditional energy era to surpassing and leading in the current smart electric era, Jinlu Bus has won more and more support and trust from customers in the European market. At present, Jinlu Bus has over 450 pure electric vehicles operating steadily in European countries such as Norway, Denmark, Sweden, and Bulgaria. Jinlu Bus ranks among the top domestic bus brands in terms of sales in the European market.

Recently, Jinlu Bus held a special meeting on the European market, providing comprehensive support for the company's expansion into the European market from marketing, products, technical support, after-sales service, and other aspects. This means that Jinlu Bus has embarked on a new journey towards Europe and the world.

The Change of Path

From "going out" to "entering" overseas markets, there are 17 KD projects

Behind the impressive performance of 'going global', there is also a 'key' - KD (loose component assembly) export.

In layman's terms, KD export refers to automobile manufacturers exporting whole vehicles in bulk or semi bulk form to foreign countries, setting up factories locally, and finally assembling them into whole vehicles for sale. If enterprises want to take root in overseas markets and expand their business, they must take the path of KD exports. ”Lai Zhiyi stated that the obvious advantages of KD exports are reducing tariffs, lowering transportation costs, and responding quickly to localized demands. From a deeper perspective, KD exports have promoted a strategic upgrade from product output to system empowerment, from "going out" to "going in", forming a "community of shared destiny" where both sides can coexist, work together, and benefit from each other.

Building KD projects in overseas markets is not an easy task. The most difficult part is the initial exploration stage, "Lai Zhiyi recalled. The earliest KD project of Jinlu Bus was located in the Philippines. This project has been running for 20 years, and compared to 20 years, the scale of the project has increased, the product has been upgraded, and the market share has been continuously improving.

Jinlu Bus Ethiopia KD Factory

Once you start, it's unstoppable. In Thailand, Jinlu Bus has partnered with partners to launch the KD assembly project for new energy pure electric buses. For the first time, the four major processes of stamping, welding, painting, and final assembly have been replicated and implemented overseas, providing a full scenario solution for bus electrification; In Ethiopia, Jinlu Bus has established the first new energy KD factory demonstration project in East Africa, which has achieved a key leap from "technology going global" to "standard going global" and created a new paradigm of "Chinese solution" going global.

Make one, become one; make one, expand one market, "Lai Zhiyi confidently said. Currently, Jinlu Bus has 17 KD projects in overseas markets. Jinlu Bus has also become the Chinese bus industry's enterprise with the most KD factories built overseas.

At present, the 14th Five Year Plan is coming to an end. Looking ahead to the 15th Five Year Plan, Jinlu Bus will actively implement four major strategies: overseas strategy, platform strategy, new base strategy, and brand strategy. Overseas strategy refers to promoting the comprehensive leap of overseas business from "product going global" to "brand going global", "system going global", "standard going global", and "service going global", and building sustainable global competitiveness; Platform strategy refers to the role transformation from a technology "user" to a standard "definer" with platform based reconstruction as the fulcrum; The new base strategy aims to promote the coordinated development of the upstream and midstream automotive industry chain through the business strategy of "carefully manufacturing and consolidating quality, innovation driven efficiency improvement, and resource linkage", and to create a leading domestic and internationally advanced production base; Brand strategy is to reconstruct brand value, completely break away from homogeneous competition, establish a new paradigm of industry value marked by high-end and leading, and further enhance the company's competitive dimension and leadership position in the global bus industry.

A new five-year period is about to begin, and Jinlu Bus is steadily advancing towards the goal of becoming a leading global bus manufacturer, with a clear direction and firm steps!

Information source: ImageNet