Seeking business opportunities in three Southeast Asian countries, it is timely for equipment manufacturing to go global - Jining Machinery Industry Association has successfully conducted market and investment environment inspections in Indonesia, Thailand, and Malaysia

Jining Machinery Industry Association 2025 Southeast Asian Countries Market and Investment Environment Inspection Team

In order to actively respond to the national "the Belt and Road" initiative, deepen economic and trade exchanges and cooperation with Southeast Asian countries, and help member enterprises accurately expand the Southeast Asian market, Jining Machinery Industry Association successfully organized member enterprises to visit Jakarta, Indonesia, Bangkok, Thailand, and Kuala Lumpur, Malaysia on September 10-20 for a 10 day in-depth market and investment environment investigation.

The inspection team was led by Sun Shanjin, President of Jining Machinery Industry Association, and gathered 29 executives from 23 member companies in the fields of engineering machinery, special vehicles, mining equipment, construction equipment, and precision components. The purpose of the inspection is to gain a deeper understanding of the latest economic development trends, industrial policies, market demand, investment incentives, and market access conditions in the three countries through visiting exhibitions, on-site research, discussions and exchanges, and project docking. It provides first-hand information and a precise and practical platform for enterprises to layout the Southeast Asian market and seek potential partners.

PART1's first stop in Jakarta, Indonesia:

Infrastructure construction and industrialization demand for gold mining

The inspection team visited the 2025 Indonesia Construction Machinery Exhibition

In Jakarta, the delegation first visited the 2025 Indonesia Construction Machinery Exhibition. As the largest economy in Southeast Asia, Indonesia's infrastructure investment has continued to grow in recent years, especially in projects such as highways, railways, ports, airports, and power plants. As the largest engineering machinery exhibition in Southeast Asia, this exhibition has attracted a large number of world-renowned engineering machinery and construction companies. According to rough statistics, at least 20 companies from our city participated in this exhibition. The inspection team also focused on visiting the Shandong Chamber of Commerce in Indonesia and conducting industry chain docking exchanges. At the exchange meeting, Cao Zhenwei, Vice President and Secretary General of the Shandong Chamber of Commerce in Indonesia, gave a detailed introduction to Indonesia's huge demand for transportation infrastructure, port machinery, mining machinery, power energy equipment and other fields in recent years, as well as corresponding investment incentive policies. The inspection team had in-depth exchanges with representatives of local Chinese enterprises in Indonesia on practical issues such as land, taxation, labor costs, and supply chain support. Both parties agree that, against the backdrop of accelerated industrialization in Indonesia, the products of our city's equipment manufacturing enterprises have broad development potential in Indonesia.

PART2 Station Bangkok, Thailand:

Focusing on ASEAN Manufacturing Centers and Opportunities for Transformation and Upgrading

In Bangkok, the delegation visited the Asian Chamber of International Trade and Investment. Mr. Montree Pongpan, Chairman of the Asian Chamber of International Trade and Investment, and Mr. Wu Zhiyi, Honorary Chairman, warmly received the delegation. Mr. Wu Zhiyi focused on interpreting Thailand's current industrial policies, market demand, and incentive measures in the fields of high-tech machinery manufacturing, automated robots, and electric vehicle industry chain to the inspection team. The delegation members showed a strong interest in the current market environment in Thailand. During the discussion, both sides had in-depth discussions on the current economies of China and Thailand, the demand for the Thai manufacturing market, the consumption trends in the Thai market, and the opportunities for cooperation under the "Thailand 4.0" strategy. The members of the inspection team stated that Thailand's relatively stable political and economic environment, as well as its advantageous geographical location, will become an important choice for companies to layout their overseas regions.

The inspection team held discussions and exchanges with the Asian Chamber of International Trade and Investment in Bangkok, Thailand

PART3 Terminal Station Kuala Lumpur, Malaysia:

Explore the diversified layout of high-end manufacturing and supply chain

The inspection team visited the Rawang factory of Guanglei Steel Structure Malaysia Branch

In Kuala Lumpur, the inspection team visited the exemplary cross-border overseas enterprise in our city - Guanglei Steel Structure Malaysia Branch, and was warmly welcomed by the company's management team. The inspection team focused on visiting the Malaysian Rawang processing plant of Guanglei Steel Structure. Entrepreneurs went deep into the site to gain a detailed understanding of the factory's intelligent production process and advanced equipment. During the discussion and exchange, the company leader introduced the development history, business layout, and future plans of the company in Malaysia in recent years to the inspection team. They also provided detailed answers to the issues that the inspection team members were concerned about, such as overseas factory construction, supply chain logistics, talent cultivation and reserve, as well as the local business environment and market demand in Malaysia. The members of the delegation spoke highly of the achievements of Guanglei Steel Structure in the overseas market. They agreed that with the deepening of the "the Belt and Road" initiative, the Southeast Asian market contains huge development potential. In today's economic globalization, strengthening exchanges and cooperation among enterprises and jointly expanding the overseas market will be an important direction for future development.

Sun Shanjin, President of Jining Machinery Industry Association, summarized that "this trip to Southeast Asia has clear goals and practical content. We not only gained a deep understanding of the unique and dynamic investment environments of Indonesia, Thailand, and Malaysia, as well as the strong willingness of Chinese enterprises to deepen cooperation, but also saw more clearly that these three countries are in a critical stage of rapid economic development and industrial upgrading. Their demand for high-end, intelligent, and green products and technologies in industries such as engineering machinery, mining machinery, and special vehicles in our city is strong, which also creates opportunities for our city's equipment manufacturing enterprises to go global. The association will continue to play a bridge and link role, promote the establishment of broader and deeper cooperation relationships between its member enterprises and Southeast Asian countries, and achieve mutual benefit and win-win results

The members of the inspection team generally believe that this Southeast Asian inspection and exchange activity has a large amount of information, strong pertinence, and high docking efficiency, effectively eliminating information asymmetry. It has certain reference value for enterprises with cross-border overseas business to evaluate investment risks, grasp market pulse, and plan overseas layout, and highly praised the professional organizational work of the association.

The successful market and investment environment inspection activity in Southeast Asian countries has established an exchange platform with the Indonesia Thailand Malaysia Business Association and Chinese funded enterprises, laying a solid foundation for our city's equipment manufacturing enterprises to go global with high quality and marking a solid step forward for the association in serving the national development of enterprises.

Information source: Jining Machinery Industry Association (official account)