Under the epidemic: Growing inward, the leftovers are king

Recently, many owners of private enterprises have been lamenting: it's too difficult now.

Because behind them are hundreds or thousands of employees, and behind each employee is a family.

As a boss, I feel like I can't hold on anymore. Even if I don't start a business, I can still live a decent life. However, when it comes to the employees behind it, I feel the need to persevere.

I understand this feeling very well, because Yutou and I have wanted to shut down the company no less than 10 times.

At present, the backbone of entrepreneurs are mostly born in the 1960s and 1970s. We are experiencing tremendous changes in the Chinese economy, coinciding with the demographic dividend period and creating many economic miracles. We have been rapidly expanding in favorable conditions, but lack experience in managing businesses in adversity.

So, in the face of adversity, what should we do in difficult mode?

The answer is:Look inward, grow inward.Why?

Whether it's business operations, daily life, or personal development, there are ups and downs along the way. Everyone needs to accumulate energy in order to unleash it when opportunities arise.

Even if we cannot predict the future, encounter black swan events, and face various problems, we can grasp ourselves and choose to make ourselves stronger to resist the unknown.

We happen to have the successful experience of online transformation in the early stages of the epidemic. In recent years, yeast has also experienced rapid development and changes. Today, we will share with you the validated methods to accompany you through this difficult but full of opportunities transformation period.

In difficult mode: Change is the norm, confidence is more precious than gold

We all know that economic development is cyclical, and economic momentum itself has its ups and downs. This cyclical pattern applies specifically to each enterprise and may present unprecedented opportunities or challenges.

So, everyone needs to keep up with the high-speed development during the dividend period and also endure the unpredictable changes during difficult times.

Moreover, when in a downturn, it is also a good opportunity for individuals and businesses to look inward.

From the perspective of the development laws of enterprises themselves, enterprises in different life cycles will face different challenges in their development.

Difficulties are difficult to overcome, and opportunities for development are hidden within them. Once you seize them, it is an opportunity to overtake and drive the enterprise into a new stage of development.

So, we need to recognize that change is the norm, and solving problems leads to development. Because constantly solving problems is the fastest way to enhance personal abilities and drive business development.

At this moment, confidence is more precious than gold.

Because in the midst of change, you may feel like you are fighting alone, relying on feeling the stones to cross the river all the way. If your mentality is not good, there is really nothing to rely on.

A positive mindset determines whether you take a big step forward or a big step back. Many things don't require you to be perfect the first time, just someone to try.

For enterprises in the midst of the business wave, there are only two choices: either not advancing or falling behind, and there is no chance to take a break.

Perhaps when you feel that the market situation this year is not much different from last year and that you can finally relax a bit, problems often arise.

It's normal for us to have moments of complaints and breakdowns when facing difficulties, but don't let negative energy fill our work and life. Complaining will only blind the eyes and heart, and prevent opportunities for development.

So, the more difficult the times are, the more we need to believe in the power of the organization.

Take yeast itself as an example: In the early stages of the 2020 pandemic, we also faced a life and death battle.

Because yeast provides consulting services, almost all of its business is done offline. Due to the epidemic, all online classes cannot be reopened. At that time, many clients called me and said they were very anxious and didn't know what to do.

In 2003, I experienced the unconventional battle of SARS at Alibaba.

So there is a basic judgment on the epidemic: we must develop online business, can not continue to focus on offline business, online transformation is the trend, must do, we just put it in advance.

However, at that time, no one in our company, including me, knew how to do it.

How is the yeast made?

First of all, I tell you that online transformation is the trend, we just did it in advance. When I first started doing live broadcasts and short videos, I told everyone frankly that I would not do it either, but we can try together. Because there is nothing new under the sun, as long as we are willing to work hard, we will definitely do it.

The employees of the company all said, "Cherry, we believe in you and we want to follow you to make this happen."

Now that I think about it, I am also very touched. A group of us faced things that we didn't do, with enthusiasm and confidence, starting from zero, and it took a year to achieve millions of fans across the network.

The boss must have confidence and determination, your team will have confidence.

What kind of person should I choose to do innovative business?

After the boss has confidence, how did yeast, the online transformation team, be selected without online genes?

Many people don't know that when I was sure to do this, I called the partners of the company first, and then we communicated with the employees in the company round by round, and selected ten employees who had not brought the team. Instead of selecting from the existing managers.

Why didn't I choose the current manager? Because people who are already managers often bring their original experience. In this case, they are not the most suitable candidates to do innovative business.

Today, I would like to share with you the four criteria for our selection at that time.

First, an open mind.

People who are truly open will regard other people's suggestions as an opportunity to improve themselves, rather than thinking that others are challenging themselves.

You have to think about why others give you advice instead of others challenging you. Because, once you think so, your brain will be closed, and you won't listen to anything you say afterwards.

For example, yeast has managers coming out of big factories. When we are in a meeting, several of our partners will give advice on the current business situation. Managers who are not open will stick to their previous experience in large factories and say to us: now is not the time to do this.

May be in the specific business, the boss is not the most professional. However, the boss must have her consideration when he put forward this suggestion and idea.

A truly open person will ask 6 questions after others put forward different ideas: Why are others' ideas inconsistent with mine? Why do you think so? What is the soul, skeleton and flesh of this question? How is the customer first reflected in her suggestions? Why are the product frameworks you put forward different? Why do you design marketing links like this?

The more the truth is debated, the clearer it becomes. I have always said that it is normal for everyone to have different ideas, so let's talk about it together. Should we deal with this matter? Let's see who speaks more comprehensively.

Instead, if others think differently from you, you feel challenged and start the "battle" mode to turn your partner into the opposite side of you.

Second, strong learning ability.

This trait is particularly important for innovative businesses. When you don't know how to do a thing, you can't wait for the answer. You must have your own in-depth thinking and try your best to learn and improve.

For example, before we make short videos, we have a communication with the head organizations and head accounts in this field, including writing explosive articles and making WeChat Channels. We first learn from the head enterprises and accounts, then continue to study and summarize, and finally try to come out.

Moreover, as a boss, if I don't know how to produce explosive videos and articles, then I won't ask employees to do it.

People who do innovative business must be from top to bottom. They are all people who love learning and are full of curiosity.

Third, the ultimate customer first spirit.

I have always said that I am the one who knows the customers best in the whole company. Why? Because at the beginning of the business, Yu Tou and I insisted on running 8 customers every day.

Everyone also knows that traffic jams in Beijing are very serious. Yu Tou and I will change various means of transportation in order not to be late. On one occasion, the two of us temporarily took a three-wheeled trampoline at the International Trade Center, but it fell off halfway through.

In this way, we have visited customers honestly. Up to now, we have accumulated 5000 customers. Only in the communication with customers can you know what customers want.

Moreover, when you don't know what to do, the customer will give you the answer.

Many products of yeast are required by customers and developed by us. Because we only do business consulting at the beginning, do not do business training products.

However, it was later discovered that the consulting clients we have served will face huge resistance when they go back to the ground. It is necessary to reach a consensus within the enterprise and have the same frequency of ideas in order to promote the landing. Therefore, we have developed a variety of online and offline courses according to the needs of enterprises.

Everyone is familiar with "Squatting Horse Management Workshop". For example, the newly launched "Business HR Training Camp" in April this year is an online course that has been urged by customers for a long time, and a course on online transformation in May. We set a very low price. I joked that it should be the lowest in the whole network, because we specially developed it for customers.

Customers have accompanied us through difficult times, and we will do our best to help everyone.

Therefore, the teachers who teach you this time are all traders inside the yeast, and they share our experience with you.

Fourth, mission-driven, optimistic skin solid.

What is mission-driven? It means that he is willing to settle down and do it honestly for a goal. Any shortcut is marked in the dark and will cost you more later.

I often say that the young people in our company are really good. Even if they didn't know how to do the online transformation at the time, they believed in the company, not blx, and believed in the power of belief.

Do what you say, instead of doubting this and questioning that before you do it.

Many things, as long as you start to do, become half, this road does not work, does not mean that you have failed, but to remind you that it is time to turn.

Now, I also encourage this sentence with everyone. As long as we have confidence, honestly do a good job in products, services, treat employees well, and cherish customer value, there will be no winter that cannot be overcome, and there will be no difficulties that cannot be overcome.

Information source: Enterprise management