Play the intellectual property card well
Doing a good job in intellectual property protection is of great significance for enterprises to adapt to the current economic environment changes, improve product quality, cultivate independent brands, and promote the healthy development of enterprises. In recent years, Guangzhou enterprises have increasingly emphasized the protection of intellectual property rights, continuously strengthening the protection of intellectual property rights, fully respecting the intellectual property rights of others, based on integrity, relying on technological innovation, quality improvement, and brand cultivation to enhance market competitiveness, becoming a new highlight of this year's Canton Fair.
Patent first. Guangzhou Weilian Daily Necessities Co., Ltd. exhibited a series of various insulated cups at this year's Canton Fair, among which a new type of "360 ° water outlet insulated cup" was highly favored by buyers. This insulated cup has been upgraded from the previous water outlet to a 360 ° water outlet, making it more convenient for consumers to drink water. Not only that, the company designs insulated cup bodies of different sizes according to different regions, manufacturing "waist drum shaped" cup bodies for consumers with larger palms in Europe and America, and "slim waist shaped" cup bodies for female consumers with smaller palms. Weilian's strict quality management system and fast delivery time have made the company's products renowned both domestically and internationally. In addition, the company attaches great importance to cultivating intellectual property competitiveness. According to its person in charge, at the last Canton Fair, Weilian was maliciously complained by a company that its insulated cup appearance patent was suspected of infringement. Weilian immediately contacted the Canton Fair complaint reception station and provided proof of the product's appearance patent applied by the company. With the assistance of the complaint reception station and its own efforts, the maliciously complained company withdrew despite the difficulties.
Trademark assistance. To cope with the severe competitive situation, Guangzhou Shangde Home Furnishings Manufacturing Co., Ltd. has applied for patents to protect and enhance product competitiveness. As of now, Shangde Home has applied for 3 technology patents, 12 packaging patents, 18 utility model patents, and 35 design patents. At this year's Canton Fair, the company brought the "BP09W-550" tea set independently developed by the company. The top of the tea set has a one click water filtration button, which is easy to operate. The inner pot is made of food grade glass material, and the healthy and environmentally friendly product performance has won many orders for the company. In addition to actively applying for patents, Shangde Home has registered trademark brands in multiple countries, such as "Shangming", "SAMADOYO", and "SAMAGLAS". The company adheres to innovation and market expansion, actively promotes its own brand through the Canton Fair platform, exhibits its new products, and continuously improves product quality and after-sales service to allow buyers to experience the charm of "Guangzhou Smart Manufacturing" and the uniqueness of "Guangzhou Brand". Three days before the opening of the second phase of this year's Canton Fair, the transaction volume reached 500000 US dollars.
Expand the market. At this year's Canton Fair, the booth of Guangzhou Jinghuang Glass Co., Ltd. was filled with a dazzling array of daily utensils, which was particularly eye-catching. It is worth noting that the company's booth plaque is printed with the words "Our company's products have applied for multiple design patents, and plagiarism by peers is prohibited." The company's person in charge stated, "Reporting each other for infringement at the exhibition is a vicious cycle. We hope that peer companies can do their own thing and not infringe." Jinghuang has obtained ISO9001 quality management system certification, ISO14001 environmental management system certification, and has applied for more than 200 design patents. While stabilizing the traditional markets in Europe and the United States, the company seized the opportunities of the markets in the Middle East, Russia and other countries along the "the Belt and Road" to focus on emerging markets. According to the person in charge of the company, many purchasers will go to the company to discuss cooperation projects after learning about the products at the Canton Fair. Three days before the opening of the second phase of the Canton Fair, the turnover reached 4 million dollars, including 1.2 million dollars with businessmen from countries along the "the Belt and Road".
Information source: Southern Network
Editor He Yang of this website/Organizing
