How to Build a Successful Corporate Culture
Running a business is a very difficult process. It is not something that ordinary people can practice, and without excellent personality charm, it is difficult to succeed. From the initial stage of entrepreneurship, with limited start-up funds in their pockets, they led a group of brothers and sisters to work from dawn to dusk, and to work hard on the path of entrepreneurship. When the enterprise has improved a bit and benefits certain returns, the market will naturally push you forward, and some people in the Jianghu feel helpless. So you must continue to raise funds and innovate to expand production. Because you know that if you don't keep going, you will have nothing. Take a gamble, turn a bicycle into a motorcycle. Because you also know that only by continuing to move forward can you reflect your life value, accumulate funds, and realize your ideals. With the continuous growth of enterprises and the increase of personnel, the management of enterprises is becoming increasingly difficult. Some management systems, experiences, and methods in the West have also been applied and learned, but I always feel that they are not satisfactory and seem to have encountered bottlenecks in the development of enterprises. The question arises, how should a business leader change this situation?
Firstly, we need to understand what a company is?
The term 'enterprise' in modern Chinese originates from Japanese. Like some other basic vocabulary commonly used in the field of social sciences, it is a Chinese character vocabulary translated during the process of introducing Western culture and systems on a large scale after the Meiji Restoration in Japan. After the Hundred Days' Reform, these Chinese character vocabulary were widely introduced from Japanese to modern Chinese. Enterprises are social organizations (i.e. departments, but the word "department" has a strong planned economy color and appears somewhat outdated); Secondly, enterprises engage in economic activities, which means they can provide services or products to society; The ultimate goal of the enterprise is to generate income, that is, to make profits.
Attention everyone, a company is a social organization that refers to a collective or group formed by people working together to achieve certain goals. It is not only the cell and basic unit of society, but also the foundation of society. It can range from a small family to a large country, all composed of the smallest human cells in society. Surprisingly, organizations are composed of people, but each person has their own worldview, values, and outlook on life. Dozens, hundreds, thousands, and tens of thousands of people come together, and many of their values are different. This requires unified management through systems and regulations that are in line with the development of their own enterprise. Chinese civilization is a brilliant civilization, and Chinese culture is an excellent culture. Its historical inheritance is different from that of Western countries, and the personalities and cultural identities it has created are greatly different. Management is an art that conforms to the laws of nature, conforms to the principles of heaven, humanity, and the unity of man and nature. This is what Chinese enterprises need for management. Therefore, fully adopting Western management systems is reflected in Chinese enterprises as inconsistent management, which will not be effective. Enterprise managers will always say, 'Why is it becoming increasingly difficult to do business now, and it is becoming increasingly difficult for young people to manage?'.
What is the core of traditional Chinese culture?
The core of traditional Chinese culture is reflected in four aspects:
1、 The Yin Yang and Five Elements thought as fundamental philosophy. Yin Yang, which holds that everything in the world contains the unity of opposites, and the opposing sides are also unified, and under certain conditions, they can also transform into each other. This is also a simple dialectics. For example, water can turn into ice at a certain temperature, and ice can be converted into water at a certain temperature. There are countless examples like this. The yin-yang ideology has a pattern expressed through the Taiji diagram, which is a visual representation of philosophical patterns.
2、 Explain the concept of the unity of heaven and man in the relationship between nature and human society. It is said that human society and nature are a unified entity, interdependent and harmoniously coexisting with each other. Whatever you do, you must follow the timing and pay attention to "favorable timing, location, and people". As early as the Warring States period, Mencius said, 'Do not violate the farming season', which means planting when it is necessary and harvesting when it is necessary. Chinese people do not talk about conquering nature, although they also say that humans can conquer nature, referring only to overcoming difficulties and natural disasters, but also to protecting the natural ecological environment as a prerequisite.
3、 Guiding the moderate and neutral thinking in solving social problems. Culture can be said to be the core concept of Chinese national culture. It requires different things to come together, be able to coordinate, coexist, and promote each other. Cultural ideology is the theme of the progress of the times and also the code of conduct for everyone. In the process of enterprise development, it is particularly important to promote "harmony and shared prosperity". This requires us to have a broad-minded attitude, recognize and respect the differences among employees, achieve physical and mental harmony, internal and external unity, and balanced development of spirit and material, thereby forming good work, scientific research, and excellent team spirit. Mencius said, "The timing is not as favorable as the location, and the location is not as favorable as human harmony." This shows that human harmony is the most important. A family brings prosperity to all things; When doing business, we should talk about harmony and wealth; To engage in politics, it is necessary to have smooth governance and harmonious relationships with people; To pursue a career, one must work together with one heart and one mind; When interacting with others, harmony is of utmost importance. In short, 'harmony' is the foundation for doing everything well. The so-called 'middle ground' requires impartiality, fairness, and appropriateness in handling problems. However, the Doctrine of the Mean is not a compromise or disregard for principles. The overall requirement is to handle problems appropriately and strike a balance. Confucius said, "Gentlemen are harmonious but not united, and petty people are united but not united. What is meant by 'unity but discord'? It means forming factions for personal gain, not uniting the vast majority, but forming cliques and factions, which will inevitably affect the overall situation. So, from national harmony to unit unity, it is necessary to improve everyone's moral cultivation.
4. guidance on how to deal with their own self-cultivation thoughts. If a person can't cultivate his morality, he can't get together. A family can't be cured, let alone governing the country. If the country is not well governed, it certainly cannot play its due role in world peace. Confucius said: "kill one's body to become benevolence", Mencius said: "sacrifice one's life for righteousness", Confucius also said that "a gentleman is compared with righteousness, and a villain is compared with profit", all of which are about moral cultivation. Of course, the requirements of self-cultivation should first be self-denial. Only by constantly defeating oneself, surpassing oneself, and being a person who is indifferent to fame and gain, can one be strong and achieve one's career. What needs to be emphasized is that self-cultivation must include the exercise of EQ and EQ. According to expert research, non-intellectual factors play a decisive role in success is the "three quotient" EQ, EQ, IQ. Self-cultivation is to overcome extreme rites and extreme willfulness, and to achieve "do not do to others what you do not want to do to others". This is the moral bottom line of life, and everyone should do it. If so, our world will be full of love and tomorrow will be better.
These four ideas are important because they permeate various cultural fields and expressions, and play a guiding role. Meanwhile, from one perspective, these four ideas have a comprehensive summary of traditional Chinese culture. The Chinese people are consciously or unconsciously following these four ideas to reproduce and thrive.
The 5000 year traditional culture of China is a huge treasure trove, containing rich and systematic management ideas. The essence of traditional culture can not only be compatible with the market economy, but also serve as a profound foundation for modern corporate culture, and enable our enterprises to showcase outstanding Chinese characteristics, namely Chinese style and grandeur. The Confucian, military, and Taoist ideas in traditional Chinese culture are consistent with the business philosophy, strategic thinking, and management principles advocated by modern enterprise management theory in many aspects. Confucianism values benevolence and virtue, Legalism emphasizes strict rewards and punishments, military strategists emphasize strategy, and Taoism emphasizes inaction and inaction, all of which can provide reference for the management of modern enterprises. The Confucian ideas of "benevolence and righteousness", "loving kindness", "loyalty and trustworthiness", "sincerity and respect", etc., are in line with the spirit of modern enterprise development, and can guide entrepreneurs and practitioners to better conduct themselves and work, love their jobs and be dedicated, and consolidate the centripetal force of enterprises. With the development of China's socialist modernization cause, history requires and will cultivate a group of modern entrepreneurs with the style of "national scholars". Mr. Drucker, the father of modern management, said in his opening speech to the Beijing Guanghua Drucker Research Association, "Managers cannot rely on imports. Even if they are introduced, it is only a temporary measure and cannot be introduced in large numbers. Chinese managers should be cultivated by China itself, deeply rooted in Chinese culture, familiar with and understanding their country and people. Only Chinese people can build China." Corporate culture is a subculture and must be rooted in the soil of traditional culture.
How to integrate corporate culture with Chinese culture
In the 21st century, Chinese enterprises are facing enormous challenges from the wave of economic globalization, as well as numerous opportunities. On the stage of the global market, our company will directly compete with world-class enterprises. Practice has shown us that in such an environment, an advanced corporate culture is the key to success for enterprises in fierce competition. Due to the late start of modern enterprises in our country, the construction of corporate culture is relatively backward. The construction of corporate culture in our country is still in its early stages and lags far behind mature Western companies in many aspects. Therefore, in order to establish a firm foothold on the world stage and explore our own territory, we must strengthen the corporate culture construction of Chinese enterprises. However, the construction of corporate culture cannot be separated from traditional culture and stand out. Therefore, the construction of enterprise culture must be rooted in traditional culture, fully absorb the essence of the national traditional culture, and then learn the advanced management concepts and science of western enterprises, fully integrate Chinese culture and western management science. Only in this way can we create a strong vitality of enterprise culture with Chinese characteristics. Confucianism is the core content of Chinese traditional culture. Therefore, the most important thing to learn from the essence of Chinese traditional culture is to find treasure from traditional Confucianism. Based on the construction of Chinese corporate culture, Shenzhen Fengde Xiubang Culture Communication Co., Ltd. is committed to the study of traditional Confucianism. Standing on the high point given by history, it re-examines the system of traditional Confucianism with a unique vision, combs the content of traditional Confucianism, and dialectically views the advantages and disadvantages of various elements of Confucianism for the construction of today's corporate culture against the characteristics of the current era, so as to extract the essence of Confucianism and inject it into the construction of corporate culture. The competition of modern enterprises is increasingly manifested as the competition of corporate culture. To enhance the cohesion, centripetal force, and core competitiveness of Chinese enterprises, it is necessary to build a modern corporate culture in China.
At present, a prominent problem in China's corporate culture is the excess of commonalities, insufficient individuality, and lack of distinct individuality. Many corporate cultures suffer from slogan style, formulaic, repetitive, and conceptual phenomena, lacking distinct personalities and unable to be expressed in plain language. They are too abstract and make it difficult for people to operate.
To establish a corporate culture with Chinese characteristics, it is necessary to first understand the advantages and disadvantages of traditional Chinese culture, which ones need to be permanently inherited and which ones need to be overcome or abandoned; Secondly, we should understand the essential differences between Chinese and Western cultures, choose their essence and discard their dross. In the Eastern culture represented by Confucian culture, people generally have the patriotic spirit of caring for the country, the enterprising spirit of self-improvement, the spirit of harmony that values harmony, and the strategic thinking of valuing wisdom over others. However, there is also a lack of democratic spirit and serious bureaucracy; Adhere to tradition and engage in negative behavior; There are some human flaws such as weak legal awareness. These issues have led to an increasing number of urgent problems that need to be solved in the process of inheriting and drawing on the essence of traditional culture, as well as in the intense collision between Eastern and Western cultures. People need to think carefully, such as the conflict between adhering to traditional traditions and innovative spirit; For example, the conflict between leisurely and leisurely traditions and modern corporate efficiency; For example, the concept of loyalty and filial piety contradicts the spirit of modern democracy; For example, the contradiction and conflict between the rule of man and the rule of law; For example, conflicts between clan management models and modern corporate structures. If these problems cannot be well discovered and solved, they will inevitably hinder the pace of innovative corporate culture.
The concept of emphasizing corporate culture management has existed in various fields of traditional culture for a long time. Innovation in Chinese corporate culture must draw on and absorb the theoretical achievements of excellent Western corporate culture. For example, the United States're evaluation of the human centered corporate philosophy in corporate culture reveals the necessity and possibility of horizontal reference and communication in corporate culture influenced by different ethnic cultural traditions in Eastern and Western countries. In order for Chinese enterprises to establish a competitive corporate culture, they must not only draw on advanced Western corporate culture theories, but also deeply rooted in the fertile soil of traditional Chinese culture. Only through comprehensive comparison and self-awareness can they stand invincible and create a truly Chinese characteristic corporate culture.
What is corporate culture
The construction of corporate culture is formed by the continuous operation and long-term development of enterprises, inheriting the fine traditions of the enterprise, adapting to the requirements of the times, actively advocated by entrepreneurs, and consciously practiced by all employees. The development of corporate culture cannot be separated from the guidance of the core values of the enterprise. The core values of a company are the crystallization of corporate culture wisdom and the essence of improving and summarizing practical achievements. It is not only the ideological system sublimated by enterprises to adapt to internal and external environments, but also the ideological weapon guiding the development of corporate culture. Both determine the direction and height of the future development of enterprises, and play an important and irreplaceable role in their development.
Corporate culture is the spiritual wealth and material form created in the production, operation, and management activities of an enterprise under certain conditions, which has the characteristics of the enterprise. It includes corporate vision, cultural concepts, values, corporate spirit, ethical standards, codes of conduct, historical traditions, corporate systems, cultural environment, corporate products, etc. Values are the core of corporate culture.
Corporate culture consists of three levels:
(1) The material culture on the surface layer is called the "hard culture" of the enterprise. Including factory appearance, appearance, mechanical equipment, product design, appearance, quality, etc.
(2) The intermediate level of institutional culture includes leadership systems, interpersonal relationships, as well as various rules, regulations, and disciplines.
(3) The spiritual culture of the core layer is called "corporate soft culture". Including various behavioral norms, values, group consciousness of the enterprise, employee quality, and excellent traditions, it is the core of corporate culture, known as the corporate spirit.
Values refer to the consistent understanding among members of a company regarding the goodness and badness, goodness and badness, correctness and incorrectness, and whether a certain event or behavior is worth emulating. Values are the core of corporate culture, and a unified set of values enables members within the company to have a unified standard when judging their own behavior, and use it to determine their own actions.
So, corporate culture is not a one-way promotion, but an interactive consensus process between the company and employees to achieve mutual benefits. Only by re examining the employment relationship from a new perspective can we truly achieve a win-win development for both the company and its employees. The relationship between enterprises and employees is originally an employment relationship, and its essence is value exchange. The key lies in guidance. Since we want to achieve a win-win situation for both parties, we need to clarify their requirements. Not only do employees need to express their needs here, but companies also need to clarify their specific expectations for employees in this process. Based on a consensus reached by both parties and combined with the talent development system, capable and willing employees can be developed and given an opportunity and platform to achieve their life goals. Only in this way can the concept of "enterprises and employees sitting on the same boat" be truly implemented.
Is corporate culture the culture of the top leader
We often hear that "corporate culture is the boss culture and the top leader culture". Even the senior leaders of enterprises have this view., Because in our country, private enterprises are typical power-based enterprises. Under normal circumstances, corporate legal persons are not only the owners of enterprises, but also the managers of enterprises. Their thoughts and behaviors affect every move of enterprises. It seems that entrepreneurial thoughts are corporate culture., But in fact it is not the case. If the boss's thinking is not in line with the development of the enterprise, and the employees are not motivated to work in the enterprise, most employees have dissatisfaction and even resistance in such a working environment. Once there are new opportunities, many people will consider changing the working environment, so the brain drain of the company is very serious. It can be seen that the construction of corporate culture must be in line with the interests of the majority of employees, and entrepreneurial thought cannot represent the whole of corporate culture.
Corporate culture is a value orientation that is gradually formed in the long-term production and operation practice, believed in, followed by the enterprise and most employees, and put into practice. Corporate culture is divided into four levels: spiritual layer, institutional layer, behavioral layer and material layer. From the perspective of the concept of corporate culture, there are obvious differences between entrepreneurial thought and corporate culture: first of all, if entrepreneurial thought is not recognized by most employees, it is difficult to put it into practice, and it is impossible to create a strong cultural force; in addition, Entrepreneurial thought belongs to the category of thought, and the spiritual and cultural level is only one of the four levels of corporate culture, and entrepreneurial thought cannot cover the four levels of corporate culture. Therefore, from a conceptual point of view, entrepreneurial thought cannot be equated with corporate culture.
Smart entrepreneurs will regard their business as a common home with their employees, and stupid entrepreneurs will regard their business as their private property. Entrepreneurs should gradually transform the personal thoughts adapted to the development of the enterprise into the corporate culture that the majority of employees believe in and put into practice through their own advocacy and practice.
The Role of Entrepreneurs in the Construction of Enterprise Culture
If the enterprise culture is the soul of the enterprise, then the entrepreneur is the soul of the enterprise culture. Entrepreneurs are the "heroes" of enterprises, with excellent leadership and management skills. They are not only the core figures of the survival and development of enterprises, but also the core figures of corporate culture. Many values of corporate culture are the concepts that entrepreneurs feel, extract and promote from their own business practices to become the common adherence of the company's employees. Therefore, the values advocated and advocated by individual entrepreneurs are the main source and composition of corporate culture.
Entrepreneurs are the organizers of corporate culture construction. Without the advocacy and organization of entrepreneurs, corporate culture construction will not be mentioned in the corporate work schedule.
Entrepreneurs are the models of corporate culture. To build corporate culture, entrepreneurs must take the lead and become the model of employees, the object of recognition, and the example of imitation.
Entrepreneurs are the disseminators of corporate culture. Only when entrepreneurs practice and persist in advancing, so that the entrepreneurial thought and the conscious practice of employees can be integrated and integrated, can the construction of corporate culture be carried out more effectively.
Entrepreneurs are driven by the changes in corporate culture. Entrepreneurs can most deeply perceive the changes in the business environment of the enterprise. According to these changes, entrepreneurs must use new values, ways of thinking and behaviors to promote the speed of corporate culture and continue to maintain innovation. And progress.
Only culture can be inherited, only culture can make the enterprise endless, the power of culture is not what you imagine. An excellent culture in line with the development of the enterprise will make your enterprise immortal, and you will not continue to worry about the successors of the current enterprise.
Source: https://m.nlypx.com
Author: Lu Qinghu
He Yang/Organizing and recommending
