Shandong's Innovative Business Model Transitions from Mass Manufacturing to Mass Customization: A Big Competition and Competition

In the traditional industrial era, manufacturing relied on standardization and scale to capture the market. With the increasing demand for product diversification and personalization, single function and uniform products are no longer able to meet user needs. How to adapt to the market and achieve transformation? Shandong enterprises rely on new technologies such as the Internet of Things and big data to innovate business models, provide personalized solutions, and enhance their competitiveness.

At Haier's exhibition hall in Qingdao, a pillow has attracted a lot of attention. This pillow can not only monitor sleep status, but also improve sleep quality by connecting with air conditioning.

Previously, our technology could only collect information about poor sleep quality from users, but we were unable to intervene in the surrounding environment. When combined with Haier, it can automatically adjust the temperature and humidity of the air and environment based on a person's sleep, "said Wang Zhen, Executive Vice President of Dream Lily Home Technology Co., Ltd

The new upgrade of user experience is derived from Haier's "air ecology". Recently, Haier joined forces with 500 ecological partners to establish the Healthy Air Ecological Alliance, achieving a transformation from "selling air conditioning" to "selling air".

Haier's Vice General Manager of Air Conditioning, Bai Zeyuan, stated that Haier's "Air Ecology" is the first in China to upgrade from an air conditioning manufacturer to an air manufacturer, and also the world's first to provide users with a smart, healthy, and air ecological solution centered around the best air experience.

The creation of "ecology" is not a simple superposition of related products, but a dynamic system that constantly self destructs and adjusts around user needs. Under the "RenDanHeYi" mode, Haier interacts with users on various contact networks, constantly obtains user needs, and uses user needs to drive the iterative upgrading of products. Currently, with people's increasing concern for air quality, more and more people hope to be able to breathe the air from the grasslands at home.

Wang Ning, the R&D Director of Haier Air Conditioning Health Module, told reporters, "In this process, we combined some ecological resource methods, such as temperature, humidity, and freshness, through seven dimensions, so that users can get this kind of air like nature or grassland

Around user experience, all parties jointly create ecological value, and the value-added part is shared by all parties. At the end of this year, Haier Air Ecology will introduce over 500 smart air products from more than 20 categories, jointly creating the world's first smart and healthy air ecology solution platform.

According to Luo Qingqi, a senior director of Pale Consulting, when different hardware companies form an ecosystem, it will amplify the profits of individual hardware manufacturers and users, as well as the benefits of air consumption.

模式创新，带来的不仅是用户消费体验的升级，更让传统产业焕发出新的生机。过去，传统印刷厂只接大订单。现在通过世纪开元的智能生产系统，客户只需通过互联网在线进行自我个性设计，下单后可直接传到工厂的机器上，实现了一张起印。

山东世纪开元电子商务集团有限公司总经理郭志强告诉记者：“我们解决此问题的方式是提供了一个设计师平台，设计师平台上有几十万来自全国的众包设计师，提供了数以千万计的设计模板。”

因为去掉了中间环节和费用，大规模定制全程自动化生产，不仅提升了效率，成本也大大降低。现在世纪开元每年冲印个人定制照片超过5亿张。

山东省工业和信息化厅二级巡视员张登方表示：“四新经济，特别是新业态、新模式，充分利用互联网的机理或者是基因来进行流程的重构或模式的设计，实现了资源的最大限度的共享和效率的基数级的提升，所以四新经济的发展将会成为山东新旧动能转换主引擎。”

Information source: Qilu Network

He Yang/Organizing