148 companies have been shortlisted for the cultivation of high-end brands in the manufacturing industry
May 10th is the third "China Brand Day", and the Shandong 2019 "China Brand Day" brand launch conference and high-end forum with the theme of "promoting brand high-end and creating new development advantages" were held in Jinan. At the meeting, the list of high-end brand cultivation enterprises in manufacturing industry in Shandong Province in 2019 was released, and 148 enterprises including Weichai Power, Inspur Group, Dong'e ass hide glue, Zhongtong Bus, etc. were on the list. Inspur, Tsingtao Beer, Linglong and other 10 enterprises became the first batch of enterprises to obtain the "Mount Taishan Quality" certification. The top 100 private enterprise brands cover 24 industries with a total value of over 470 billion yuan, and companies such as Weiqiao, Nanshan, Zhangyu, and Luhua are listed.
This year, more than 520 enterprises in the province applied, and expert evaluations were conducted using big data methods from both qualitative and quantitative aspects to determine the list of high-end manufacturing brand cultivation enterprises in Shandong Province in 2019. Tian Zhiying, Director of the Office of the Leading Group for Quality Strong Province and Brand Strategy Promotion and Deputy Director of the Provincial Market Supervision Administration, introduced that for the enterprises listed in the cultivation list, we will comprehensively strengthen quality management, target international standards and advanced standards to carry out benchmarking and quality research actions, and strive for more Shandong brands to enter the Fortune Global 500 and China's Most Valuable Brands list.
A brand is a symbol of the soul and quality of a country, a city, and a company. Shandong is implementing a century old brand enterprise cultivation project, and "brand high-end" is also one of the main directions for the transformation of old and new driving forces in Shandong. To drive brand building through quality improvement, our province focuses on 11 key industries including high-end equipment manufacturing, new materials, and e-commerce to carry out quality improvement actions. At present, there are over 2100 famous brand products and service brands in the province, and Haier and Tsingtao Beer have entered the Fortune Global 500.
Next, we will provide more and better support to enterprises in advanced quality management methods, standard guidance, quality innovation, and other aspects. We will adopt point-to-point services to help enterprises upgrade their quality management systems and tackle key technologies, "said Liu Yunfu, Director of the Quality Development Department of the Provincial Market Supervision Administration.
Private enterprises have played an important role in promoting innovation, brand building, and other aspects. Wen Decheng, Secretary General of the Shandong Brand Building Promotion Association, stated that compared to advanced southern provinces such as Guangdong and Zhejiang, the private economy in Shandong lags behind, which is due to the reasons of private enterprises themselves and also reflected in brand building. They will organize several sessions of member companies to "learn from" excellent private enterprises within the year, and hire experts to provide on-site guidance to help small and medium-sized enterprises gain insights and inspiration on brand building.
At the event, the fourth batch of well-known regional public brands and enterprise product brands for agricultural products were also released. High quality agricultural products such as Qingzhou Silver Melon and Wucheng Chili were rated as well-known regional public brands for agricultural products. At the same time, the Shandong Brand Creativity Competition with the theme of "Brand Shandong, Creativity with Me" was launched.
Information source: Popular Daily News
