Liu Pingping: China will focus on cultivating brand clusters with international advantages

Liu Pinggong, Chairman of the China Brand Building Promotion Association, former Deputy Director of the General Administration of Quality Supervision, Inspection and Quarantine, and Chairman of the Advisory Group of the International Organization for Standardization Brand Evaluation Technical Committee, stated in Beijing on the 20th that China will focus on cultivating brand clusters with international advantages.

Beijing, September 20 (Xinhua) -- Liu Pinggong, Chairman of the China Association for the Promotion of Brand Building, former Deputy Director of the General Administration of Quality Supervision, Inspection and Quarantine, and Chairman of the Advisory Group of the Brand Evaluation Technical Committee of the International Organization for Standardization, pointed out in Beijing on the 20th that exploring advantageous industries, forming cluster synergy, and cultivating brand clusters are the key points of China's brand building work in the future stage, as well as an important way to achieve high-quality economic development in China, which is of great significance for promoting the development of domestic and foreign brand economy.

　　Liu Pingping made these remarks at the first "China Cluster Brand Forum" held on the same day. He stated that brand is a comprehensive reflection of the core competitiveness of enterprises and even countries, and the quantity and quality of internationally renowned brands reflect a country's economic strength and technological level.

　　Liu Pingping revealed that in the coming period, China will focus on cultivating geographical indication regional brands, including a group of product brands with international first-class technological level represented by China's high-speed rail and consumer electronics products, Chinese characteristic industrial brand clusters with international advantages, tourism brands with distinctive national characteristics, and well-known Chinese time-honored brand clusters with international advantages; Enhance brand influence and participate in global brand economy competition.

　　Liu Pingping emphasized that in order to cultivate cluster brands with international advantages, the China Brand Building Promotion Association is promoting the establishment of the World Brand Alliance. Based on more scientific brand value evaluation indicators, it aims to promote the common development of developed country group brands and developing country brand clusters, and establish a product classification evaluation and publishing system in accordance with international classification, making brand value evaluation more comparable and meeting more consumer demands.

　　At the forum that day, Shi Jun, Deputy Director of the Economic Committee of the 12th National Committee of the Chinese People's Political Consultative Conference, former member of the Standing Committee of the Gansu Provincial Committee, and Vice Governor, stated that branding is of great significance in promoting high-quality economic development. To meet the growing needs of the people for a better life, we must not only focus on comprehensive social progress and human development, but also pay attention to the improvement and enhancement of economic structure and product quality, especially in cultivating well-known brands.

Shi Jun emphasized that to play a leading role in branding, the focus is on cultivating brands, and the key is to implement an innovation driven development strategy. To establish a modern brand building system as soon as possible, great efforts need to be made in brand standards, brand cultivation, and brand evaluation.