Tan Xuguang: Challenge the great changes of the times with the spirit of a brave warrior breaking his wrist!
Recently, Shandong Heavy Industry Group held an expanded learning meeting for the Party Committee's theoretical learning center group. Challenging the great changes of the times with the spirit of a brave warrior breaking his wrist, four PhDs gave special presentations on cutting-edge technologies such as artificial intelligence and toolchains. The original text of Tan Xuguang's special report is as follows:
Comrades
The purpose of this party committee theoretical learning center group study is to enable everyone to recognize the severe situation of the current era's great changes through learning about future technology. I want to throw a big cannon at the bottom of teams at all levels, making you jump, bounce, and run; To solve typical problems in teams at all levels, such as outdated knowledge, brain necrosis, walking on crutches, speaking inefficiently, practicing meetings, and being arrogant, we need to turn the blade inward; To quickly awaken teams at all levels, in the rapidly changing era of new technology, we must not change or perish. Therefore, I have set the theme of this conference as "Challenging the Great Changes of the Times with the Spirit of a Hero Breaking His Fist".
Below, I will discuss four issues.
1、 We must have a clear understanding of the current economic situation, prescribe the right medicine, and wait for the right time!
In the first quarter, as we seized the strategic opportunity of exporting heavy trucks and achieved rapid recovery, we were able to seize the opportunity of "a piece of cake falling from the sky". Of course, this is also closely related to our advanced layout, but don't be complacent. Turning over this page means turning back to zero, and we will start from scratch in the second quarter.
The current budget is not adjusted annually, but dynamically on a quarterly and monthly basis. Whoever adjusts quickly will adapt quickly and seize the opportunity in domestic and international markets. We started quarterly dynamic adjustments last year, and now we are gradually deepening to monthly adjustments. This is our rapid response. The earth is always spinning, and consumption is always present in the global market. Don't tell me about industry decline, but clarify whether your market share is rapidly increasing during industry decline. Everyone should have the idea that they should not talk about others' shortcomings, but rather share their strengths and weaknesses with me. In the fierce market competition, there is no such thing as' almost 'as to whether a company can do or not. One wrong step and lifelong regret are absolutely unacceptable.
Overcapacity, oversupply, and homogeneous competition have become normalized. The domestic heavy-duty truck industry has a production capacity of 2.5 million vehicles, and the expected market demand for this year is 800000 vehicles. Who will sell the remaining? This is reality! The reality of global economic recession is pressing, and we must take strong measures to deal with the once-in-a-century economic recession and participate in global competition, otherwise we will undoubtedly die.
We are a group with a revenue of 500 billion and 150000 employees worldwide. We must use systematic theories and methodologies to guide practice, and explain the path, measures, and methods of challenges to all employees. This is not the era of walking with closed eyes. We need to use strategic thinking to guide the entire group and not deviate. We need to let all management know how to move forward, whether by train, high-speed rail or plane. If we can't explain it clearly, we will definitely die!
Once we understand, we must work together to achieve the goal of 100 billion US dollars, a century old enterprise, high-level technological self-reliance, and world-class industrial equipment group.
2、 The new round of technological revolution will bring us disruptive changes
Just now, several PhDs taught us a cutting-edge technology course from artificial intelligence to toolchain.
ChatGPT has sparked a new wave of artificial intelligence. Chat is a conversation, G is generated, P is pre trained, and T is a converter. In the past, people used to talk about concepts when discussing artificial intelligence, but now it has entered into real life. During my research in Tokyo, I had a special exchange with experts in artificial intelligence to discuss the application prospects, regulatory limitations, ethical and moral issues of ChatGPT. The technological breakthroughs of AI have brought rich and diverse application scenarios and experiences to the world. It fully utilizes technologies such as big models, big data, and big computing power, with richer knowledge processing capabilities, stronger learning and reasoning abilities, and can truly chat and communicate like humans.
Many of our job positions will gradually be replaced, and the first to be impacted will be positions such as text materials, translation, and coding. Later on, more positions engaged in basic work will be replaced, including engineers engaged in routine design work for R&D systems.
The combination of artificial intelligence and manufacturing will accelerate the transformation of the manufacturing industry, especially in areas such as automation and data analysis. My understanding is to first automate, then digitize, and finally achieve intelligence. Nowadays, enterprises have accumulated massive amounts of data at various stages, and the application of this data cannot be achieved manually. It must be achieved through model algorithms. In the future, artificial intelligence will undoubtedly be widely used for data analysis and prediction in various aspects such as finance, customers, research and development, and manufacturing, and a large number of management personnel can be laid off. Only employees who can proficiently integrate business with artificial intelligence and engage in innovative work can adapt to the development of the times.
To put it bluntly, the toolchain of research and development refers to the production line of research and development. If any link goes wrong, research and development cannot proceed. In the past, we only bought the tools we developed for use, but now we have started developing our own toolchain. We must persist in doing and not doing, accurately identifying which toolchains may be stuck, which are key core links, and which are differentiated advantages needed. We will not sell toolchains as products, the core is to ensure enterprise security, improve work efficiency, and establish unique advantages through self-developed toolchains. The market won't talk to you about emotions, everything is determined by market rules, learning is a process, and control is an inevitable result.
The new round of technological revolution is unprecedentedly disruptive. Many passenger car companies have gradually become contract manufacturers, and in the future, some commercial vehicle companies will also become contract manufacturers. Cars are designed with standardization and modularity, and Tesla's body is stamped and formed in one go, reducing a large number of components and allowing for price reductions time and time again. Many years ago, the president of a world-class company was promoting a chassis integration solution to me to meet the needs of intelligent driving. After looking at it, I realized that there was no engine inside. I suggested that you should also include Weichai engines, and everyone laughed heartily.
The new round of technological revolution is unprecedentedly revolutionary. Technology is cruel. If we don't revolutionize ourselves, the market will come to change our lives; If our product falls behind, it will be suppressed by others. This is the market, don't have any illusions. I have been working for 30 years and grew up in the midst of product bullying. Thinking back to when I went to top international companies, they didn't let me see it, but now they want me to not let them see it. This is the status change brought about by technology.
The new round of technological revolution has unprecedented urgency. We can't run without running, and we can't run too slowly either. The biggest problem now is that everyone fails to recognize their own gaps, which exist in every enterprise, every business, every position, and every function. Facing world-class enterprises, we should humbly be elementary school students, humble and cautious, guard against arrogance and impatience. We have learned Chairman Mao's words in elementary school textbooks. We have only walked the road of more than 20 years, while others have already walked the road of 100 years. Just accumulating data and basic experience in process engineering require us to learn for a long time. We should not be arrogant. The exchange of science and technology knows no country, and we need to find friends everywhere in the industry. We should consider what value we can create for the industry. This is social responsibility.
3、 Regarding the current market ecology, I would like to emphasize a few key points on how to do a good job in the second quarter
Before today's meeting, I mentioned that the core purpose of the meeting is to recognize the situation, actively respond, and challenge tremendous changes. Since April, I have been thinking for many days and have come up with these 12 words to confirm the convening of this meeting.
1. Product innovation accelerates again
Our most prominent problem now is product homogenization competition, without differentiation advantages and highlights.
China National Heavy Duty Truck Group needs to accelerate the development of new generation products and push them to the market. In the first quarter, the new energy heavy-duty truck industry sold over 4500 vehicles, with a penetration rate of 2.8%, while China National Heavy Duty Truck Group only sold 268 vehicles.
The proportion of Weichai non road engines should exceed 50%; The global market share of large bore engines is expected to quickly reach over 25%, with a market capacity of 20 billion US dollars and a huge potential; The hydraulic powertrain of excavators should provide the most advanced products for the entire industry.
Mining cards need to be quickly increased in quantity. In the first quarter, the industry sold over 7500 units, a year-on-year decrease of 14%. Weichai Yangzhou sold 309 units, a year-on-year increase of 23%, while China National Heavy Duty Truck sold 356 units, a year-on-year increase of 7%. Although we have seen growth, the gap is significant. We sell 25000 mining trucks in China annually, with over 80% of our power systems being used.
Weichai Lovol Agricultural Machinery is going to win a turning point for high-power tractors, fight for Chinese farmers, and support rural revitalization with technological products. Who saved you, Weichai Lovol? It is Weichai's engine and hydraulic power industry chain that saved you, and Weichai's technological ecology and culture that saved you. After three years of restructuring, there have been tremendous changes, making China the first and moving towards high-end.
The bus business needs to accelerate its structural adjustment. I repeat, holding onto the domestic bus business will undoubtedly lead to death. We must spare no effort in developing the international new energy bus market, find your space in export transformation, find your space in business structure adjustment, and find your space in rapid product upgrading.
2. Build a globally renowned brand
Your sales department always tells me that others are selling at a lower price and engaging in homogeneous competition. I have been demanding that you increase the price, improve the technical content, and enhance the configuration. Customers are willing to spend more money on good products. In the first quarter, our export revenue was 20 billion yuan. Someone told me that we created a historical miracle and astronomical figure, but when the export of our high-end equipment manufacturing products can account for 30% of our sales revenue, it can be called a "small cycle". Heavy Duty Truck has already achieved it. The export targets that have been determined this year need to be adjusted and raised again. Don't be afraid of Chinese companies entering the international market and forming price competition. We must adhere to improving quality, configuration, image, and price. The "four improvements" are an integrated concept, which is your brand's technological content, reputation value, and century value.
Product exports are high-quality exports that reflect the brand of Chinese manufacturing. It is not enough to deceive others by selling low prices and low configurations. We went to the mall to buy an appliance and when we got home, every time we pressed the button, it was a quality issue. We would definitely complain and never buy this brand again. You all think from this perspective, this is the universal rule of market economy. China National Heavy Duty Truck Group relies on its brand reputation, service network, and product competitiveness to export over 10000 vehicles per month, which is unparalleled in the world. Now all channels of Shandong Heavy Industry can share resources, selling heavy-duty trucks, generator sets, construction machinery, buses, and so on. Everyone can sell on behalf of each other and combine sales, which can further consolidate your channels and customers. This sales synergy itself is competitive and our unique competitive advantage. We have two heavy-duty truck factories, two engine factories, two gearbox factories, and two axle factories, serving the entire industry and promoting fair competition. This is what we should do ourselves. The powertrain contributes to the industry by sharing product technology know-how both internally and externally. I want to tell everyone that the competition in the new era is a competition of "brain" intelligence, data models, and rapid adaptation, not a competition of traditional manufacturing!
3. Loving talents is like loving one's own children
Weichai, in a small city like Weifang, can attract thousands of Double First Class university students and hundreds of PhDs. Many companies want to recruit them, why don't they leave Weichai? It is culture, ecology, and mechanism. These things cannot be learned. When I first came to China National Heavy Duty Truck Group, there were very few PhDs, but now there are 78 PhDs. Most of the world's high-end equipment manufacturing is not located in big cities, but in small cities where one can focus on innovation without impatience, in order to create earth shattering products. Nowadays, artificial intelligence, big data, algorithms, and computing power are very lively. Don't join in the fun, we should practice our skills step by step. Young scientists can have whatever they want on this big platform. If we don't engage in packaging and run to the capital market for a few dollars, we will follow the trend and wander aimlessly in the capital market with our concepts. This kind of operation cannot continue and may even violate laws and regulations.
Loving, recognizing, creating, and nurturing talents are the virtues, abilities, and mindset of an excellent entrepreneur. Our cadres must change the problem of state-owned enterprises being oppressed by officials at the highest level. You young people now have children who study how to take care of their little ones all day long. It is evident that our generation enjoys the joy of family with their grandchildren! If we can all do this in the enterprise, it will bring tremendous innovation. My understanding is:
The top leader should first love talent: when they see talent, their eyes light up and they will do everything possible to obtain it. It cannot be simply considered as the responsibility of the human resources department.
The top leader should first recognize talent: be good at identifying a thousand mile horse, not based on seniority, only on ability. It doesn't matter how much money the introduced talents cost, the key is what value they create. We have come this far, and there must be a process cost for talent introduction. Don't be afraid that some people will cost 5 million yuan as soon as they arrive. As long as they can create matching value and their knowledge is absorbed by your ecosystem, it is worth it.
The top leader must first create talent: to create platforms and mechanisms, and to foster an innovative ecosystem of galloping horses. Practice has proven the truth. We have been shouting 'ten thousand galloping horses' for more than a decade, but it has only now been reflected. The key behind this is to optimize the assessment and incentive system.
The top leader should first cultivate talents: communicate more with young people, think from their perspective, and guide them on the right path in life. Some of our research institute leaders are unwilling to allow R&D personnel to have different academic perspectives. In the future research field, there must be a hundred schools of thought competing and a hundred flowers blooming. Wealth doesn't fall from the sky, and educating people doesn't rely on money to coax you. Our group's platform is something that other companies cannot offer you.
4. Team pressure should be transmitted evenly
Let me repeat a few words that you don't want to hear. The key to success in the war lies in the team. I can't win the battle by myself. It depends on the joint efforts of all of you here. Neither of the liver, gallbladder, pancreas, spleen and kidney can function well. A person who lives a hundred years old is the same as the existence of a hundred-year-old enterprise. His internal organs are performing their respective functions. Why haven't we become a world-class enterprise yet? Just like the insufficiency of human viscera, our team can't fully function normally. I order a few questions.
First, conduction is not in place. The pressure conduction chain is broken in the middle. I can't sleep in a hurry, it's not a skill; it puts pressure on all teams to sleep, which is my leadership. My pressure has not been transformed into the pressure of the team, and the pressure of the team has not been transformed into the pressure of various departments. I feel the most anxious about the transformation of new energy. Many people's mentality is that they can still hold the engine for ten or eight years. They just want to sell the engine well. They don't care about the new energy management and don't ask.
The second is to execute random samples. Strategy and execution are not on one channel. Many people perform mechanically, discount, and do not perform in disguise. The implementation is not to let you out of shape, but in practice according to the deviation, rapid feedback, timely repair, to achieve more than expected results.
Three is up and down different desires. Customer satisfaction is our aim. This sentence is very easy to say and will be forgotten when we do it. Our enterprises have their own calculations, their own interests and their own circles. Here we must understand that we want to compete for customers in the market, satisfy customers in the market, and compete for the first place in the market. We can't compete for anything at home with the door closed. When we understand, we will be out of the market!
4. put forward a few more requirements for the youth management team
Since last year, most of the teams at all levels have been replaced by cadres born in the 70 s and 80 s, and the cadres born in the 80 s account for the majority. The biggest shortcoming of these comrades is that they have no experience in market struggle. In the first 20 years, we benefited from the rapid growth of our country. In the next 20 years, we will survive in a complicated international environment. From a philosophical point of view, the problems you face will be more complicated. It is useless to rely solely on the accumulated experience. I have a few ideas to share with you:
The market only has one chance.
More than ten years ago, I proposed that "the wolf is really coming". Everyone does not believe it. Now it is in front of you, you have to believe it. Now is not like our time, can fail, customers can tolerate and tolerate. The current market competition is an era of stock competition. Everyone is a hungry wolf who does not have enough to eat. A group of wolves are grabbing meat dregs to eat, but they starve to death! The market does not allow us to lose opportunities.
2. Subversion has become inevitable
Artificial intelligence is closing in on us. If we don't change ourselves, we will become a substitute factory. All our teams must change their lives, everyone "change", every team "change", and the main person in charge of each team leads the "change". We must be responsible for the enterprise, must be responsible for the future growth of employees, must be responsible for their own history! I am responsible for my history, I am responsible to everyone, not to people. Now the change is too fast, who is delayed, who is the sinner of history!
3. To develop skills in the battlefield
If you don't go to the battlefield, you will only talk on paper. The real skill is to fight, and the more you fight, the stronger you will be. Beating is not a fight, but a "fight" that integrates IQ and EQ ". The young management team must learn about war under fire, accept challenges in the most difficult places, and exercise compound ability in different positions. It cannot grow up without hardships, and it cannot grow up without fighting a few battles. It is impossible to grow up without being "deceived" by others.
4. The result is the only proof
Being a world-class enterprise cannot be achieved by beating drums and gongs and making headlines. Do not dispute the first is to mix, this culture has connotation, no connotation of culture is empty talk. The cognition of a person is nothing more than the result. What creates the world is the result, what creates the scientist is the result, what creates the entrepreneur is the result, and greatness is the result. Do more and say less, the result will conquer the world!
5. Youth teams can only succeed if they forget themselves.
You don't forget yourself now, you have too many selfish thoughts, you pursue fame and fortune too much, you want everything and you can't get anything in the end. Only by being selfless can we do great things. Young comrades must be clear that wealth does not fall from the sky, and wealth will naturally come from achievements. Sooner or later, wealth will evaporate overnight! ChatGPT founder is zero shares, not for wealth, but for dreams, in order to change the world with artificial intelligence! How many of us are fighting for our dreams now? People are selfish, but your desires should be limited, and your desires and created wealth should be matched. If you exceed them, you will be out of balance, and if you touch the red line, something will happen.
Comrades! The group is carrying out in-depth education on the theme of studying and implementing Xi Jinping's new era of socialism with Chinese characteristics. We must transform learning into action, and solidify the ideas and methods learned into the brain, so that we can truly apply what we have learned. This is also a thematic education practical tutorial for everyone.
Thank you all!
Information source: Lightning News
