Congratulations to Jin Dafeng Machinery for being selected as a high-end brand cultivation enterprise in Shandong in 2020
On May 8th, the 2020 "China Brand Day" event was held in Yantai, Shandong Province. The event released the list of high-end brand cultivation enterprises in Shandong Province for 2020, and 288 enterprises including Jin Dafeng Machinery were selected as the list of high-end manufacturing brand cultivation enterprises in Shandong Province for 2020; 67 companies, including Terijie, have been selected for the 2020 Shandong Province Service Industry High end Brand Cultivation Enterprise List. Among them, Shandong Jindafeng Machinery Co., Ltd. was selected as one of the 2020 Shandong Province Manufacturing High end Brand Cultivation Enterprises.
In order to implement the work requirements of "brand high-end" in the "Implementation Plan for the Major Project of New and Old Kinetic Energy Conversion in Shandong Province" (Lu Zheng Fa [2018] No. 7) issued by the provincial government, promote the implementation of the quality strong province and brand strategy, jointly build and share the "Good Product Shandong", cultivate and build a number of "Lu Brand" product and service brands, the Provincial Market Supervision Bureau organized the cultivation and brand value evaluation of high-end brand enterprises in the manufacturing and service industries in Shandong Province in 2020. The development of high-end brand cultivation work will lead and promote the consolidation of quality and technology foundation, promote technological innovation, enhance core competitiveness of enterprises in our province, continuously improve the level of high-quality development, and promote the creation of more international brands.
Shandong Jindafeng Machinery Co., Ltd./Submission
【Introduction to Jin Dafeng Enterprise
Shandong Jindafeng Machinery Co., Ltd. was established in 1995 and is a national high-tech enterprise specializing in the research and development, manufacturing, sales, and service of agricultural machinery. It is one of the first gazelle demonstration enterprises in Shandong Province. Our main products include self-propelled corn harvesters, tracked corn harvesters, self-propelled wheat combine harvesters, tracked grain combine harvesters, self-propelled peanut pickers, self-propelled soybean harvesters, silage machines, and flip plows, among other harvesting machinery and agricultural equipment. Our annual production capacity is 20000 sets, and our sales and service network covers major grain producing areas across the country, as well as being exported to Southeast Asia, Central Asia, the Middle East, and Africa. The company has passed the ISO9001 quality management system certification and has long-term cooperation with multiple institutions such as Tsinghua University, China Agricultural University, Jiangsu University, Jinan University, etc. Its technical level has reached the international advanced and domestic leading level, and has completed multiple national and provincial level projects such as the "863" plan of the Ministry of Science and Technology, major special projects of the Provincial Department of Science and Technology, and optimization and upgrading of the Provincial Agricultural Machinery Bureau. The company's annual R&D investment accounts for more than 4% of its sales revenue, with 7 invention patents and over 20 utility model patents. It has participated in the development of 1 industry standard, 1 local standard, 1 group standard, and 4 enterprise standards. The enterprise technology center has been rated as a "Provincial Enterprise Technology Center", "Provincial One Enterprise One Technology R&D Center", "Provincial Intelligent and Efficient Harvesting Equipment Engineering Research Center", "Provincial Science and Technology Innovation Enterprise", "Provincial Specialized and Innovative Enterprise", "Jining City's First Batch of Manufacturing R&D Institutions A-level", and so on. The company has been successively rated as one of the top 50 enterprises in China's agricultural machinery industry, a leading backbone enterprise in Shandong Province's high-quality product production base, a gazelle enterprise in Shandong Province, a leading enterprise in Shandong Province's high-end equipment manufacturing industry, a technology innovation demonstration enterprise in Shandong Province, the first set of technical equipment enterprise in Shandong Province in 2019, a high-end brand cultivation enterprise in Shandong Province in 2020, a hidden champion enterprise for small and medium-sized enterprises in Shandong Province, a provincial-level pilot enterprise for the implementation of the integration of industrialization and informatization management system, an advanced small and medium-sized enterprise in Shandong Province, a provincial-level scientific and technological innovation enterprise, a provincial-level specialized, refined, special and new enterprise, and an outstanding contribution enterprise in Shandong Province's equipment.
Brand value is the embodiment of the core competitiveness of a company's brand. Jin Dafeng plans and implements brand building as a strategic goal of the company, vigorously implements brand cultivation projects, formulates relevant brand management systems, comprehensively implements the brand driving strategy, and focuses on many factors such as social image, market sales, product quality, product development, customer satisfaction, informatization, and corporate culture in the company's brand building. Externally shaping image, internally managing. The Jin Dafeng brand self-propelled corn harvester was awarded the Shandong Famous Brand Product of 2016, and the Jin Dafeng brand self-propelled grain combine harvester was awarded the Shandong Famous Brand Product of 2017. The "Jindafeng" brand ranked 53rd on the "Independent Innovation List" of the 2nd China Brand Development Forum in 2018, with a brand value of 730 million yuan.
Leading the way "and" tackling key tasks in the year "have put forward higher requirements for the high-end construction of brands. By leveraging the roles of market leadership, corporate entities, government promotion, and social governance, continuously strengthening the cultivation of "brand strategy, brand value, brand promotion, brand innovation, and brand protection" brands, and grasping the construction of high-end brands, we can write a magnificent chapter for more "Shandong brands" to become world-renowned.
金大丰将继续秉承匠心智造、创造发展的企业理念，坚持科技创新、品牌建设，依靠精益管理、精益设计和信息化等手段，将金大丰机械打造成国内高端品牌和一流的全程机械化农机企业，铸造金质大丰，为中国的农业现代化进程和乡村振兴做出应有的贡献！
Information source: Shandong JindaFengqi Machinery Co., Ltd
