Lovol made a grand appearance at the 2019 Ukraine International Agricultural Expo and received high praise
Recently, the 31st Ukraine International Agricultural Exhibition opened at the Kiev International Exhibition Center, and Lovol Heavy Industries showcased a variety of high-performance upgraded tractor star products. This exhibition is jointly organized by the Ukrainian Ministry of Agriculture, the Ukrainian Ministry of Industry, the Ukrainian Academy of Agricultural Science and Technology, the Ukrainian National Exhibition Center, and the German Federation of Industries. It showcases the most advanced technology and equipment in the entire agricultural industry chain, providing an ideal business platform for global agricultural machinery enterprises to showcase, exchange and cooperate.
At the exhibition, Lovol products received a lot of attention and gained popularity, with orders pouring in. During the exhibition, a total of 97 valid orders for tractors were obtained, including more than 40 orders for 90-130 horsepower tractors and supporting agricultural machinery, achieving a satisfactory exhibition effect.
A user who came to place an order said, "In 2016, I bought two Lovol 24 horsepower tractors for agricultural production. They had few malfunctions and were fuel-efficient. They also started well in the harsh winter of nearly 40 degrees below zero, and I was very satisfied. For this exhibition, I ordered two more Lovol 504 tractors, all for the reliable quality of Lovol tractors
Ukraine is one of the world's largest agricultural producers, and agriculture is one of the fundamental industries in Ukraine. Currently, it accounts for 34% of GDP, with 29% of the population engaged in agriculture. Agricultural assets account for 33% of the country's fixed assets. 23% of the world's black soil is distributed in Ukraine, with fertile soil and 30 million acres of agricultural land. It has unique natural conditions suitable for the development of planting, breeding, and fishing industries, and extremely superior production conditions. In the past few years, Ukraine has seen the emergence of approximately 14000 new farms, which, along with the existing 37000 agricultural enterprises, account for about 70% of Ukraine's agricultural production. They extensively cultivate crops such as grains, corn, sugar beets, sunflowers, and are therefore known as the "world's granary".
In recent years, China's agricultural machinery manufacturing technology has made significant progress, and the export of agricultural machinery has been growing year by year. The international market space has been increasing year by year, and it is timely to further explore the Ukrainian and Eastern European agricultural machinery product markets. Since entering the Ukrainian market in 2005, Lovol Heavy Industries has been actively and steadily exploring the Ukrainian market, maintaining an absolute leading advantage in tractor exports among domestic peers. As of now, nearly 15000 complete tractors have been sold in the Ukrainian market. Lovol products have gradually broken through from low horsepower to medium to high horsepower and entered the mainstream user group. The product quality has gradually been highly recognized by users and has steadily occupied the Ukrainian market in recent years.
In terms of business operation mode, Lovol Heavy Industries has established a Ukrainian office and invested heavily in the construction of a parts center and a local service center, integrating marketing, service, parts, information feedback and other functions to form a complete marketing service channel. It also dispatches personnel to Ukraine for year-round patrol services, timely adapting products for commercial changes, and effectively achieving localized operation.
In addition, Lovol Heavy Industries also adjusted its regional marketing strategy in a timely manner, actively participating in professional agricultural machinery exhibitions in Ukraine and surrounding Eastern European countries through experiential marketing and other methods, creating a globally competitive mid to high end business platform, increasing the proportion of high value-added and high competitive products exported, and continuously enhancing its brand influence.
Information source: Leiwo Heavy Industry official website
He Yang/Organizing
