Geely Group: Exploring a New Path of 'Going Global'
In April 2019, Malaysian Prime Minister Mahathir Mohamad, who was over ninety years old, once again came to Beijing to participate in the second session; The Belt and Road; International Cooperation Summit Forum. On April 26th, there was; The Father of Malaysian Cars; He specially attended the production technology license agreement exchange ceremony between Malaysia's first local car brand Proton and Pakistan's Ajiha Automobile Group held in Beijing, and witnessed the landing of Proton's overseas bulk assembly plant project in Karachi, Pakistan.
For Proton, this is an important historical milestone towards revival and entry into the South Asian market. Mahathir said with great pride at the scene:; I believe that the cooperation between Geely and Proton will definitely achieve fruitful results, and Proton cars will be exported to the world. "
A few days later, good news came out again. Proton's local sales in April were 7011 units, a year-on-year increase of 73.5% and a month on month increase of 14.1%; This sales figure has enabled Proton to return to the second place in the local new car sales ranking after a gap of 37 months, with a market share growth of 13.6%. From January to April, the sales of Proton reached 25453 units, a year-on-year increase of 50.7%. At present, Proton has entered the fast lane of development, and Mahathir's confidence is gradually being verified by reality; At this time, it has been less than two years since both parties officially completed the equity delivery, and Geely Group has fully taken over Proton.
In '; The Belt and Road; Under the guidance of the initiative, Geely Holding Group seized the opportunity and deepened its overseas layout. Promoting the gradual revival of Proton Motors, only jointly built by Geely; The Belt and Road; A microcosm of exploration. Geely Holding Group; The Belt and Road; There are four major layouts in the countries along the route: facing Malaysia to the south, helping Proton regain its glory; Going west to Great Britain, reshaping London's century old classic taxi; Northwest China reaches Sweden and Belgium, revitalizing the Nordic Glory brand and promoting coordinated development; Arriving in Belarus to assist Belarus in achieving its goals; The car dream;.
The London electric car company with a history of about 70 years specializes in producing black taxis, and their products are used in over 40 major cities around the world in the UK and beyond. This company became a wholly-owned subsidiary of Geely Holding Group in February 2013. This time, the British automotive industry is riding on the '; The Belt and Road; The east wind, after welcoming the power of China, once again radiates vitality.
On March 22, 2017, the new Ansti electric vehicle factory in London was completed. The new factory integrates research and development with production, covering a total area of 10000 square meters, with a planned annual output of 30000 vehicles. The Ansti factory for electric vehicles in London took two years from signing, laying the foundation to completion, demonstrating the close business partnership between China and the UK. Under the leadership of Geely, electric vehicles in London have also created more job opportunities for the local area and actively collaborated with the local parts industry: the Ansti factory directly created over a thousand job opportunities, driving more than 300 new positions in the upstream and downstream of the industry, and achieving a localization rate of 64% for parts in the UK and Europe. London electric vehicles are gradually becoming a leader in zero emissions in the global urban transportation sector.
Lotus is a classic British luxury high-performance car brand with over 70 years of history. In June 2017, Geely Holding Group acquired 51% of Lotus' shares and officially incorporated it into its portfolio. In 2018, Lotus sold 1630 units annually, setting a new high since 2011. On the occasion of its 70th anniversary in 2018, Lotus continues to maintain its leading position in the research and development, manufacturing, and lightweight technology of high-performance sports cars. At the same time, it has made breakthroughs in new products, research and development, and production manufacturing.
In August 2010, Geely Holding Group officially completed the full equity acquisition of Volvo Car Company. Afterwards, Volvo Cars gradually embarked on the path of brand revival, constantly radiating new vitality and creating a miracle of brand revival in the history of the global automotive industry. Since 2014, Volvo has consistently set global sales records. With the completion of the US factory in 2018, Volvo Cars has completed its global manufacturing system layout.
沃尔沃汽车在中国和比利时的工厂位于"一带一路"中"丝绸之路经济带"的东西两端。当中欧班列从太平洋西岸穿行到大西洋的东岸，亚欧大陆的最东端和最西端便在新的历史条件下紧密的联系在了一起。从2017年5月开始，沃尔沃在大庆工厂生产的S90轿车通过中欧班列出口欧洲，同时将比利时根特工厂生产的零部件进口至中国。2018年6月13日，作为陕西省首趟进口整车专列，中欧班列"长安号"共载有XC90和V40两款共计160辆沃尔沃汽车。该专列从比利时根特出发，历时16天时间，行驶1万多公里抵达西安港。
从大庆出口到欧洲，再从欧洲进口到西安，不仅实现了沃尔沃汽车在中国与欧洲之间的进出口闭环，形成一家全球企业在不同区域市场的资源优化配置，也带动了两地在汽车工业领域的优势资源互补和协同发展。从"走出去"到"走进来"，沃尔沃汽车实现了在欧亚大陆两翼齐飞的战略布局和全球供应体系的优化整合，沃尔沃汽车中欧两地工厂快速响应市场需求，服务全球消费者。
毋庸置疑，沃尔沃汽车既是"一带一路"战略构想实现共同发展、合作共赢的践行者，也是受益者。在中国、瑞典、比利时发生故事预示着世界最先进的汽车制造技术和经验，已经成为丝绸之路上最新流动起来的新财富。
白俄罗斯是"一带一路"沿线重要国家，是欧洲的桥头堡；但这个国家却长期受困于没有自身的乘用汽车工业。吉利控股集团响应"一带一路"伟大倡议，与白俄工业部进行接洽，双方成立了白俄吉利合资公司，并在首都明斯克市郊建设了工厂--"白俄吉利CKD工厂"（英文'BELGEE'）。
这是白俄第一条现代化的汽车生产线。在不到30个月的时间里，吉利完成了涂装、焊装、总装全套工艺及辅助设施的工厂建设。工厂规划产能每年6万辆,将为当地创造直接就业岗位1700多个，带动当地相关配套产业的发展，同时也为白俄当地培养一大批汽车行业技术人员，为白俄汽车产业的长期稳定发展打下坚实基础。白俄工厂的投产，使吉利成为中国品牌第一个将品牌、技术、管理输出的企业。2018年7月，该工厂生产的产品本地化率已超过50%。
发展是一带一路国家面临的共同使命和重大需求，而科技创新则是引领发展的第一动力。吉利控股集团把科技创新和"一带一路"倡议紧密结合在一起，走"一带一路"高质量发展之路。
从单一产品贸易的"走出去"到深度参与当地工业化的"走进来"的思维转换，进一步促进吉利控股集团在"一带一路"战略下互联互通，共同繁荣，实现全球化战略布局。吉利以创新思维探索出的是一套全新的运作模式，开拓出中国企业走出去的新路径。
Information source: China Business Times
