Weihai Equipment Manufacturing Industry Association Enters Mingjun Outdoor Leisure Products Company
Very early on, I contacted the leaders of Rongcheng Mingjun Outdoor Leisure Products Co., Ltd. to conduct research. Due to various reasons, I have not been able to make the trip. On August 28, it finally fell to the ground-Xia Yongqing, deputy secretary-general of Weihai Equipment Manufacturing Association, and his entourage drove from Weihai City to Rongcheng Mingjun Outdoor Leisure Products Co., Ltd. in Rongcheng City for investigation.
According to the research, Rongchengjun Outdoor Leisure Products Co., Ltd. was established in 2012 with a building area of 15000 square meters and currently employs 320 people. The company mainly produces and exports trailer type RVs and tent trailers, and all products are exported to more than ten countries including Australia, Sweden, New Zealand, and the United States. In 2019, 3000 RVs were exported, achieving sales revenue of 130 million yuan and paying nearly 10 million yuan in taxes, making it one of the top 100 taxpayers in Rongcheng City.
Vice General Manager Xiu introduced that the company is currently a national high-tech enterprise, a technology-based small and medium-sized enterprise in Shandong Province, and a provincial "specialized, refined, unique, and new" small and medium-sized enterprise. There are Weihai Municipal Industrial Design Center, Weihai Municipal Enterprise Technology Center, Weihai "One Enterprise, One Technology" Technology Center, Weihai Technician Workstation, and 13 Weihai Employee Innovation Workshops. The company has one standard synthesis laboratory and two modern large-scale test benches, which can provide comprehensive design and drawing of RV structures, as well as testing of key components and complete products.
Based on the fashionable, convenient, and environmentally friendly characteristics of international RVs, the company's unique trailer electric push rod system has internationally recognized "green" features such as low consumption and space occupation, and is over 200kg lighter than similar vehicles in curb weight. The current company has the ability to produce 500 sets annually, becoming a high-quality, high-value, and high-tech innovative product for the enterprise.
The XT17 dual axis electric extension trailer developed by the company in 2018 and 2020, as well as the XT22 large luxury trailer, have successively won the Excellent Award in the 2nd and 3rd "Governor's Cup" Industrial Design Competition of Shandong Province. In November 2019, they won one first prize and two second prizes in the Shandong Province Enterprise Technology Innovation Award. In December 2018, they were awarded the first prize of Weihai City Employee Technology Innovation Achievement. The company has been rated as a credit AAA enterprise and has passed the ISO9000 quality management system certification, as well as the integration of industrialization and intellectual property standards.
Researchers also learned that in recent years, Rongchengjun Outdoor Leisure Products Co., Ltd. has attached great importance to technological innovation. Vice General Manager Xiu said that without innovation, the company will die. They established a research and development center in 2019, with 32 R&D personnel and an annual investment of 6 million yuan in R&D expenses. They have also established industry university research cooperation relationships with Harbin Institute of Technology (Weihai) and Shandong Machine Tool Design and Research Institute, signed strategic cooperation agreements with Harbin Institute of Technology (Rongcheng), and jointly built a university student innovation laboratory and a RV welding automation laboratory with Harbin Institute of Technology (Rongcheng). The company focuses on improving its independent innovation capabilities in key areas and accelerating the research and development of core technologies with independent intellectual property rights, with an annual R&D expenditure of over 6 million yuan. We have obtained 5 authorized invention patents, 24 design patents, 30 utility model patents, and 15 invention patents (currently under review). Among them, the independently developed electric front flip tent trailer is in a leading position in the domestic industry, making the company one of the most powerful export camping trailer manufacturers in China.
During the research, association staff found that the company's future development path is clear: thanks to research and innovation, new products continue to emerge, and the company has tasted the sweetness of innovation. Currently, the company is actively preparing materials to participate in the 2020 Shandong Province Science and Technology Innovation Award selection activity.
The company is actively implementing an innovation driven development strategy and actively integrating into the national RV strategy. In order to meet international market demand and explore the domestic market, Mingjun Outdoor Leisure Products Co., Ltd. is taking the path of "dual circulation". On the occasion of passing the national standard certification through the intellectual property management system, Mingjun Outdoor Leisure Products Co., Ltd. will invest more than 60 million yuan this year to start construction of two digital intelligent workshops with a total area of 10000 square meters, implement the plan of replacing manual labor with mechanical arms and robots, and comprehensively promote the transformation and upgrading of the enterprise.
The company respects the corporate spirit of "steadfastness, hard work, and responsibility", and adheres to the concepts of integrity, innovation, and pragmatic win-win. It insists on the goal of "pursuing excellent brands and creating world brands", and strives to be a pioneer in the high-quality development of the national RV industry. The company plans to achieve a production value of 500 million yuan by 2025, establish a national level RV engineering laboratory and a national level RV enterprise technology center, and develop into a leading domestic RV manufacturing industry and a demonstration enterprise leading the international RV development direction.
When researchers raised the question of whether the company's sales this year were affected by the epidemic, Vice General Manager Xiu said that there was an impact in the first half of the year, and orders increased in the second half. The company is preparing to make up for the losses in the first half of the year.
Source: Weihai Equipment Manufacturing Industry Association
