Notice on Organizing the "Made in Shandong, Online World" and "Thousand Product Competition, Thousand Enterprises with Billions" Activities
In order to further enhance the online marketing capabilities of manufacturing enterprises and accelerate their integration into the new development pattern of "dual circulation", Shandong has decided to launch the "Shandong Manufacturing · Online Travel Across the World" - "Thousand Product Competition, Thousand Enterprises with Billions" activity. The province will select 1000 enterprises and create 1000 popular products suitable for the e-commerce market, striving to drive the cumulative online transaction volume to exceed 100 billion yuan by 2022.
The "Thousand Products Competition, Thousand Enterprises Billion" activity focuses on industries such as general equipment, mechanical parts, textiles and clothing, home decoration and building materials, labor protection products, power cables, food, and characteristic industrial clusters. Among the registered market entities, 200 gazelle enterprises, 300 "specialized, refined, and new" enterprises, and about 500 other market entities are selected.
Service agencies and experts will diagnose the products of the selected enterprises, select or design a product suitable for e-commerce platform promotion for each enterprise, develop a "one enterprise, one strategy" network marketing plan, conduct training on new e-commerce operation models, help establish a professional network marketing operation and maintenance team, and promote the rapid transformation of enterprises into network marketing.
The selected enterprises will engage in online and offline docking with well-known e-commerce platforms, hold live ordering events, Shandong Super Industrial City - Procurement and Sales Matchmaking Conference, Shandong Manufacturing Store and other activities, and obtain platform traffic support such as opening comprehensive flagship stores, fixed display on the homepage, event drainage, live streaming traffic guidance, and priority push. The Shandong Provincial Inclusive Small and Medium sized Enterprise Public Service Center (Provincial Small and Medium sized Enterprise Public Service Platform) will establish a special working group for "Thousand Product Competition, Thousand Enterprises with Billions", organize professional e-commerce service agencies such as Alibaba and Taitu Qianlang, carry out project operation, enterprise selection, marketing planning, service consulting, etc., and be responsible for the specific implementation of activities. Provincial level will enhance the activity's popularity and influence through subsidies such as traffic coupons. Enterprises and characteristic industry clusters that achieve outstanding results in sales scale, growth, brand influence, and other dimensions every year will receive rewards or key support.
The registration deadline for this event is March 26th. We hope that member companies will actively apply and contact the local industry and information technology department as soon as possible. Please refer to the attached notice for specific information from the Provincial Department of Industry and Information Technology.
Attachment: Notice from the Department of Industry and Information Technology of Shandong Province on Organizing and Carrying out the "Shandong Manufacturing, Online World" and "Thousand Product Competition, Thousand Enterprises with Billions" Activities
Source: Department of Industrialization and Information Technology of Shandong Province
