In June, Zhengzhou Machine Tool Exhibition was "snatched up", with a year-on-year increase of 100% in fixed exhibition volume

The days are approaching, and various tasks are being prepared intensively.

At present, the organizing committee has established a three-dimensional publicity system, online andMore than 130 professional media outlets have collaborated to publish over 30 promotional articles on well-known industry media such as China Machine Tool Business Network and Tongguang Media, with a loading capacity of hundreds of thousands; Send EDM emails, official Weibo, and WeChat real-time updates on the exhibition to over 10000 precise customers to expand publicity; Carefully maintain 20 user industry groups, directly covering 6000 industry professionals and indirectly radiating 60000 industry professionals' social circles.

We have collaborated with dozens of well-known magazines offline to release exhibition brochures. In order to invite high-quality audiences, the organizing committee has also visited Zhongmou, Luoyang, and Henan provincesIndustry concentration points and industrial parks in 18 cities and surrounding provinces and cities will organize promotion meetings, negotiation and exchange meetings, establish high-quality core buyer invitation groups for one-on-one visits, and invite high-level decision-makers in a centralized manner. Targeted high-quality audiences and procurement groups will be invited in specific sectors, and cooperation with industry associations, societies, industrial zone management committees and other institutions will be strengthened, with a focus on inviting strong procurement groups. Integrate resources from various branches of Haiming Group and invite professional audiences from all over the country.

In addition, a dedicated investment team has been established to analyze the data accumulated in the database140000 buyers' data were called, and more than 30000 additional data were obtained through business trips to exhibitions, online searches for enterprise information, visits to industrial clusters, etc. We also reached cooperation with industry associations such as Linzhou Foundry to invite strong procurement teams.

Comprehensively enhance and strive for excellence

In addition to putting in a lot of effort in organizing audiences and promoting the market, this exhibition alsoThe boundaries of "pre exhibition, during exhibition, and post exhibition" provide exhibitors and visitors with better quality services and a more humane visiting experience.

Before the exhibition is launched, promotion meetings and exchange meetings will be held to contact exhibitors to collect the wishes and needs of exhibitors and adjust them in real time.  

During the exhibition, there will be dedicated staff responsible for pushing exhibition information to the official WeChat account every day. Exhibitors can check the information through the wireless network in the exhibition hall to ensure that they can obtain information in a timely manner. And select higher quality partners for exhibitors, provide high-quality construction, transportation, etc., set up complete functional areas such as procurement negotiation area and rest area on site, as well as venue management, equipped with multiple high-quality activities, analyze industry trends, hold procurement docking, promote transactions, etc.

After the exhibition, the professional customer service team will track and follow up with buyers, and then input them into the exhibition database system to calculate the purchasing cycle, grade, and other data of buyers. Based on this information, buyers' purchasing preferences will be determined. With the continuous accumulation of data, the organizing committee's statistical analysis of buyers' purchasing behavior habits will become more and more accurate. Afterwards, precise marketing and direct investment marketing can be carried out to accurately distribute the equipment information, exhibitor information, and other data of the organizing committee to every purchaser in need.