Jixiang Tai Steel Trade: Transformation and Upgrading from Steel Traders to Production Service Providers
In Qihe in August, the summer heat has not dissipated, and the logistics park of Shandong Jitie Provincial Capital, one of the 42 major logistics nodes in the national railway system, is bustling. Under the backdrop of blue sky and white clouds, the giant car appears even taller, and the neatly stacked steel shines with a unique metallic luster in the sunlight. The laser cutting machine in the production workshop of Shandong Jixiangtai bursts with dazzling sparks... On August 20th, Wang Qun, Deputy Secretary General of Shandong Equipment Manufacturing Industry Association, and his delegation visited the executive director unit of Shandong Jixiangtai Steel Trading Co., Ltd. and witnessed the magnificent transformation of a traditional steel trading enterprise from a steel trader to a production service provider on this vibrant land.
Shandong Jixiangtai Steel Trading Co., Ltd., founded in 2006, was initially a professional steel sales entity that integrated wholesale and retail. Over the past nineteen years, this enterprise has witnessed the ups and downs of China's steel industry, and has undergone market baptism and testing. Entering the Jiqi Steel Market where the company is located, what catches the eye is no longer a simple steel yard, but a modern steel comprehensive service park that integrates six functional areas: steel logistics processing, intelligent warehousing, pallet warehouse receipt financing, steel structure prefabrication, e-commerce and foreign trade, big data intelligent analysis and application. This logistics park, covering an area of 500 acres and with a total investment of 300 million yuan, is quietly changing the business model of steel circulation in North China.
General Manager Yang Xinqi stated that transformation and upgrading are not multiple-choice questions, but rather survival questions. In recent years, with the continuous improvement of transparency in the steel market, the profit margin of traditional trade models has been continuously compressed, and the business model of solely earning price differences is difficult to sustain. Faced with profound changes in the market environment, Jixiangtai took the initiative to seek change and added high-power laser cutting, laser tube cutting, plate cutting, bending and other steel plate processing businesses in 2024, achieving a strategic transformation from a trader to a production service provider. This transformation not only extends the industrial chain, but also reshapes the value creation model of enterprises.
In the spacious and bright processing workshop, intelligent equipment is executing various instructions accurately. The high-power laser cutting machine cuts the sheet metal required by customers according to the preset program. The laser pipe cutting machine efficiently processes various specifications of pipes, while the cutting and bending equipment orderly performs sheet metal forming operations. The introduction of these advanced equipment enables Jixiangtai to provide customers with one-stop services from raw material supply to processing and molding, greatly enhancing product added value and market competitiveness.
Yang Xinqi pointed out that Jixiangtai has always adhered to the principle of; Reputation first, integrity-based "; The principle of operation is to; Professional operation, honest operation, and law-abiding operation; The service concept is integrated into every aspect of enterprise development. The company currently has more than 50 employees and operates a full range of products from major manufacturers, including angle steel, channel steel, I-beams, H-beams, galvanized pipes, welded pipes, seamless pipes, spiral pipes, etc. It has established long-term and good cooperative relationships with dozens of well-known steel enterprises at home and abroad. This meticulous business strategy has earned the enterprise a good reputation and established an excellent corporate image in the fierce market competition; As the operator of the Jiqi Steel Market, Jixiangtai also shoulders a greater mission. This logistics park located in the Qihe County Development Zone is rapidly developing into a steel trade, warehousing and processing, and industrial service center radiating 300 kilometers around the area, thanks to its developed road network advantages and favorable attraction policies. The first phase of the park covers an area of 200 acres, with an investment of 180 million yuan and a construction area of 125000 square meters. The annual throughput of steel in normal operation reaches 3 million tons, and the annual operating transaction volume is 20 billion yuan. At present, more than 40 enterprises have settled in, creating more than 300 job opportunities, and becoming a transit station for Geely Automobile's China Europe freight trains, with a cargo yard storing more than 500 cars.
On the road of industrial upgrading, Jixiangtai has always adhered to customer centricity and focused on; Customer first, treat with sincerity; We sincerely look forward to working together with more partners to promote our corporate spirit. The company not only provides high-quality steel products and processing services, but also helps customers reduce capital occupation costs and improve supply chain efficiency through innovative businesses such as intelligent warehousing systems and pallet warehouse receipt financing. The application of big data intelligent analysis systems enables enterprises to accurately grasp the pulse of the market and provide customers with forward-looking decision-making references.
From simple steel trading to providing comprehensive service solutions, Jixiangtai's transformation and upgrading journey is a microcosm of the high-quality development of China's steel circulation industry. Wang Qun pointed out, "The transformation from a steel trader to a production service provider not only requires courage and determination, but also a profound insight into the positioning of the enterprise and industry trends. Jixiangtai sells not only steel, but also services and value. Jixiangtai has proven through its own practice that traditional industries can achieve leapfrog development through innovative transformation, providing valuable experience for the transformation and upgrading of the entire steel circulation industry
Li Haiyan, Manager of Shandong Jixiangtai, Sun Wangbin, Director of Marketing Department, Lv Na, Director of Marketing Office, Guo Guangli, Minister of Propaganda of Shandong Equipment Manufacturing Association, Zhang Lu, Deputy Minister of Membership Department, and Chen Hongmiao, Propaganda Officer, participated in the exchange activity.
Guo Guangli and Chen Hongmiao from Shandong Equipment Manufacturing Network
