Building a world-class brand of Hongyu and creating a century old modern enterprise

 

——Provincial Equipment Manufacturing Association visits and inspects Shandong Hongyu Agricultural Machinery Co., Ltd  

        On April 20, 2017, Secretary General Tao Junyi of Shandong Equipment Manufacturing Association and his delegation visited and inspected Shandong Hongyu Agricultural Machinery Co., Ltd., the vice president unit of the association.

    Shandong Hongyu Agricultural Machinery Co., Ltd. is the largest leading enterprise in China that integrates research and development, manufacturing, sales, and service, specializing in the production of hydraulic lifters and various hydraulic components for large and medium horsepower tractors. The company has a relatively complete production process including casting, forging, mechanical processing, overall assembly, and testing. Its equipment level is leading in the industry, and its unique and advanced technology provides a guarantee for product quality. The product has four major series and over 190 varieties, with an annual production of 300000 sets of various types of hydraulic lifters, 500000 sets of hydraulic cylinders, and more than 500000 sets of distribution valves. Over the years, it has maintained a strong momentum of stable growth.

    Although market competition is becoming increasingly fierce, Hongyu Company has maintained its first market share for decades due to its excellent products, high-quality services, and decades long excellent corporate culture. Some of the company's products are sold to more than 100 countries and regions abroad along with the main engine. The company has maintained long-term cooperation with well-known tractor manufacturing enterprises at home and abroad such as China Yituo, Lovol Heavy Industries, and John Deere.

    To maintain market leadership, the most important thing is to always maintain technological leadership. Hongyu has attached great importance to technology research and development and technology investment for many years. The company's technology center was recognized as the Shandong Provincial Enterprise Technology Center in 2008. In recent years, it has won more than 10 national new product awards and provincial science and technology progress awards, and more than 20 national patents. 　

    General Manager Liu Qiujie of Hongyu Agricultural Machinery accompanied Secretary General Tao and his delegation on a visitHongyu Company's production site. Mr. Liu introduced,Hongyu Company is fully implementing its development strategy of "building a world-class Hongyu brand and creating a century old modern enterprise",Adhering to the trend of global economic development and industrial changes, continuously promoting technological innovation and structural adjustment,Accelerate the pace of development comprehensively. Mr. Liu also introduced that the company is intensively preparing for listing and striving to successfully go public in the second half of this year.

    We believe that Hongyu people who are tenacious and persistent in their pursuit will surely achieve the "Hongyu Dream" of rapid development.

　 Secretary General Tao Junyi (second from left) and General Manager Liu Qiujie (third from left) had a discussion and exchange   General Manager Liu Qiujie (second from left) accompanies Secretary General Tao Junyi (third from left) on an on-site visit   A first-class production workshop with advanced equipment (picture provided by Hongyu Company)     Product Testing Workshop (Image provided by Hongyu Company)

(This article was written by our reporter Chen Qing. Except for the annotations, all the pictures were taken by Chen Qing.)